A lot of reports claiming that the new Google Search Console has missing data have surfaced this past week. Most of these complaints came from digital marketers and site owners who immediately saw the lacking data that they usually utilise while using the old version. So to address the issue brought about by the said reports, Google published a help document. This document mainly provided two main reasons for such, and these are explained below. 1. The missing data were not migrated yet.According to Google, there are still some essential data that are found on the older version of its Search Console but are still not present on the newer one. This is because their team was not yet able to migrate all of the data to the new Search Console. It can be remembered that the new Search Console is still in the earliest stages of the public beta. This only means that the search console continues to undergo the building process and a lot of improvements are still on the way. Furthermore, Google cleared that the essential data will be made available in the new search console gradually and this could mean that the some of these will be added in the coming months. This is because the migration process involves a lot of procedures that usually take time. Aside from that, the tech-giant also wants to make sure that the reports and data presented on the new search console are all working well to avoid more complicated issues in the future. 2. There’s a better data presentation available.The help document published by Google also explained that not all of the reports would be migrated precisely the way they exist in the older version of search console. This is because the company’s team might find a better way to present some data compared to how they are presently showcased. Google also hinted that some of the reports might also be combined into one.
Aside from providing the reasons explained earlier, Google assures that it will continue to work hard to equip the new search console with the best features and improve the user experience. It also advised that all their users should do if they can’t find the data they need in the new Search Console all they should do is toggle back to the classic version.
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Snapchat will now try to mimic how Twitter works as part of its bid to expand the company’s reach. According to reports, Snapchat will now allow online users such as digital marketers to share as well view content outside its app. The new feature, however, will only be limited to a number of stories that appear in their redesigned Discover tab. The stories that will appear might include official Stories from celebrities and influencers. Those stories will then be curated by Snapchat’s team, and its Search Stories will be automatically grouped by the company’s computers. However, the premium stories such as those published by media companies will remain locked within the app. Although Snapchat will be allowing the content to go beyond its walls, the company assures its users that it will maintain the ephemerality of such content. They explained that people would only be allowed to view official stories outside the app for 24 hours while the Our Stories, as well as the Search Stories, will be accessible for 30 days.
Snapchat also explained that when visitors click the link of a particular story it will automatically play on the company’s site, and it will show a button on the page that will allow people to download the Snapchat app. It was also explained that this move is aimed to enable people without Snapchat accounts to see Stories from the outside and encourage them to download the Snapchat app and eventually use it. Finally, doing this provides Snapchat with an opportunity to stretch reach globally and improve the company’s audience base. A lot of website owners and digital marketers consider having more content on their site as a solution to almost all content marketing problems that they encounter. In most cases, they usually publish more content that uses more relevant keywords and designed to draw more backlinks to obtain the real-world rankings they want. They also publish content with interactive and satirical format whenever more social shares are needed. Although these practices work, a lot of SEO experts believe that these strategies only provide short-term goals. So to offer long-term solutions to most content marketing problems, site owners and digital marketers are encouraged to have their SEO processes and strategies documented regularly given that a recent CoSchedule survey revealed that those who do these practices more often were reported to obtain more success in their businesses. Finally, site owners are encouraged to try doing the simple steps provided below. 1. Revisit your business priorities and content plan alignmentRevisiting your business priorities to determine if this still aligns with your content plan is an important step that must be undertaken when doing your regular site housekeeping. This is because doing so will allow you to determine if you might have pivoted away from your original plans. If so, there is a need for you to update the content of the site to align with such changes. Doing such will also help you turn people from strangers to visitors who are interested in buying the goods or availing the services offered on the site. 2. Know your site’s audienceAnother important strategy that you should take into account to deal with your site’s recurring content marketing problems is to know your audience. By doing such, you can determine the needs and interests of your audience, and with this, you will be able to tune or adjust the content published on the site to cater to what they want. Furthermore, being able to know your audience will help you formulate the upcoming strategies that must be employed to further boost your business in the future. 3. Come up with an editorial calendar.By doing the first two steps discussed above, you will surely be able to develop additional strategies that will complement those that already exist. Due to this, you need to come up with an editorial calendar that will eventually help you know the appropriate period when to implement such changes. Having such calendar will also help you avoid missing out the implementation of important strategies that can increase your site’s revenues.
Knowing the most people are searching for on the web is an important strategy that website owners and digital marketers should master. This is because doing so can help them determine what particular set of products or services to offer on their sites. Unfortunately, not all website owners and digital marketers are aware of this, and their lack of appropriate knowledge has prevented them from getting the best results. So to help them, this article provides some of the tools that will help them determine what the audience is searching for on the web and this includes the following. 1. Google Trends One of the most common tools that can be used to determine the products or services that the people are searching for various sites is Google Trends. With this tool, those who are interested in knowing the top searches for a particular period cab quickly and conveniently check the top stories. In addition to that, this can be used to conduct a more specific search as well as compare various keywords. The comparison can be accomplished by typing a particular keyword on the search box provided on top of the page, clicking the compare feature and providing the second keyword. For a more up to date comparison, the user can easily adjust the date whenever needed. Finally, this tool can also be used to find data and related queries from different countries along with other related queries that are helpful in coming up with various keyword strategies. 2. SEMRush Another efficient and effective tool that can be used to determine what the people are searching for from sites is the SEMRush. The tool is a favourite since can conduct specific searches. All that is needed to do is for the user to type in a chosen keyword or phrase and allow SEMRush to search. Aside from the free version, a paid format is also offered which provides more exciting and useful features. 3. Twitter Twitter can also be used as an effective tool to look for the most relevant searches that website users have. It uses a special algorithm that pushes and highlights various trends based on the data obtained from a particular region and the individuals or groups that the Twitter handler is trying to follow. Due to this, a Twitter user can determine the most searched keyword in a designated area.
It is a common knowledge that SEO naturally involves a lot of tasks that will enable site owners and digital marketers to improve their websites’ rankings. However, only a few of them are aware that there are tasks that they can prioritise to obtain the best result faster instead of exerting more efforts in doing those that do not provide faster outcomes. So to help them reap the results that those with proper know-how are getting, this article offers the top SEO tasks that are worth focusing on in 2018, and these are the following. 1. Boost off-site and on-site optimisation for local search Boosting off-site and on-site optimisation which is targeted towards local searches is one of the essential SEO tasks that site owners and digital marketers should focus in 2018 to obtain better rankings. This is because doing so enables them to go on top of their competitors. To do this, they need to track their local rankings regularly and continue to improve some of the technical aspects of the site that they own to improve their ranks. Owners should also search for an effective tool that can monitor their local packs, organic local search ranking results and maps. Furthermore, they are strongly advised to discover how the customers can find their websites. 2. Boost mobile devices ranking and optimisation
Since a lot of individuals now prefer to use mobile devices in accessing websites where they can purchase goods and avail of various services offered online, boosting a site’s optimisation for the mobile version is something that site owners should master. This usually includes optimising the content and some of the site’s features to be compatible with the most commonly-used mobile devices. 3. Maximize the use of keyword grouper The use of keyword grouper is also a useful strategy that digital marketers should consider in 2018. This is because being able to do such can allow relevant keywords to be clustered into logical groups and eventually boost the websites search engine rankings. For best results, it is recommended that site owners should use special keyword grouper instruments from reputable sources. Website rebranding is an inevitable phenomenon that website owners and digital marketers occasionally experience. This is because rebranding offers a lot of benefits. However, having a website rebranded requires many adjustments and the most common of these is changes in content, design and changes in the site’s structure or migration. Given this fact, it is essential for site owners and digital marketers to carefully handle rebranding. They are strongly advised to conduct extensive research on how it’s done. To start with, they can also consider doing the following. 1. Take SEO into consideration. One of the essential techniques that site owners should do to achieve a more efficient website rebranding is to take SEO into consideration during the process. By doing so, unwanted outcomes such as traffic loss and brand-related rankings can be avoided. Site owners should also make sure that they maintain the relevance of the old brands mainly on the products, non-branded queries and services while boosting the new ones’ relevance. Also, they should also prevent losing the link popularity of all the well-established pages that are brand related that will no longer be part of the site. 2. Be cautious in handling the company name rebrand. Another essential aspect that site owners should take seriously is how they handle the company name rebrand. This is because the changes in the company’s name might confuse visitors and potential customers. Since the rebrand will trigger the migration to a brand-new domain and a new website design that will reflect the new brand will set in, it is important that every URL of the old domain would be 301-redirected to their respective new domain destination. 3. Don’t take product name rebrand for granted. Although most website rebranding does not drastically affect product line rebrands, it is still important for website owners to take the needed procedures to fix the negative issues that the changes on the site might cause. By doing the practices discussed earlier, website owners and digital marketers will probably be able to handle the website rebrand correctly. Doing such measures will also help eliminate the possible negative effects that the rebranding might cause to the new website.
Google has finally implemented the latest update on its PageSpeed Insights tool and this made the feature able to measure how fast a certain page works in the real world. A lot of digital marketers, website owners and SEO professionals view this as a good move since the older version of the PageSpeed Insights does not measure the actual loading speed of pages but only grade them depending on how many boxes they tick on a best practices list. Compared to the older version, the updated Google PageSpeed Insights tool is now able to obtain data from the Chrome’s User Experience Report allowing it to provide more accurate and relevant results. The rating provided by the tool will also be highly adjustable since it will now take into consideration the new data received when providing the final score. Furthermore, the toll is now able to provide users with better recommendations. Aside from that, the improvements made on the Google PageSpeed Insights tool have also allowed it to offer the features provided below. 1. Speed Score
The new Google PageSpeed Insights tool now offers a speed score which enables the tool to classify the pages as fast, average or slow. With the said real-time speed rating, website owners and digital marketers can conveniently determine if their sites’ pages are fast or slow to load and they can immediately fix the existing technical problems in the event they found out certain speed issues. 2. Optimisation Score The Optimisation Score included on the new PageSpeed Insights takes charge of categorizing a page as good, medium, or low by simply looking at the performance headroom. 3. Page Stats The updated Google PageSpeed Insights tool also offers the Page Stats feature which is responsible for indicating if a certain page will be faster if the developer modifies its functionality and appearance. 4. Page Load Distributions Another remarkable feature that the new PageSpeed Insights tool provides is the Page Load Distribution. This function classifies a page if it is fast, average, or slow by simply comparing it with all the Chrome User Experience Report’s FCP and DCL events. Google recently announced that a new set of search console features is set to roll out in the coming weeks. The move that the tech-giant is about to implement came after a series of comprehensive tests conducted on the features’ beta versions. Google has also stressed out that the verified users will be the first to receive such features. In an article published by Search Engine Land, Google explained the introduction of the New Search Console was triggered by the company’s commitment to providing better transparency to its indexing procedures, offer enhanced communications between site owners and Google for faster resolution of issues and a more convenient user-interface. The same article also revealed that the new search console features would provide a year-plus of data, a priority request that the industry has been asking for a long time. Furthermore, Google cleared that the new and old version of the search console will both be available for users. The two can also be used side by side, allowing users to get a grasp of their differences as well as aid a smoother transition from the old to the new one.
Aside from that, the tech-giant reiterated that it would continue to add more classic features to the new search console until the entire process is complete. Thus, webmasters are presently able to access the two versions, and this can be accomplished using the link found on the navigation bar. Finally, the upcoming Search Console now can provide information and share critical issues that appear in the reports with another member of the organisation that they are working with. With this, the team can conveniently distribute the information within them and come up with workable solutions to existing problems more efficiently. Mastering the best available SEO tactics is an essential concern that website owners and digital marketers should take into consideration in 2018. This is because doing such will surely help them significantly boost the revenues earned by their websites. But aside from adopting the best tactics, it is also vital for them to avoid the bad ones particularly those that might lead their sites to be penalised. So to help them, this article enumerates the common SEO tactics that must be avoided in 2018, and this includes the following. 1. Excessive link building Although link building is a crucial part of SEO, doing this in excess is a tactic that website owners and digital marketers should avoid in 2018. They should always bear in mind that doing link building using unnatural methods like purchasing links, creating poor link directories and employing excessive link schemes will eventually make any website look spammy and the probability of getting penalised increases. Thus, digital marketers are strongly encouraged to carefully utilise link building as an SEO tactic since using this carelessly will automatically diminish its value and worst it can perpetually ruin a website’s image. 2. One page per keyword variation
Another common practice that site owners are guilty of doing these days that might eventually harm their SEO strategy, in the long run is using the one page per keyword variation. Although this can be a good practice, in the beginning, the latest features used by well-established search engines such as Google will presently consider this as a negative strategy given that site users nowadays are demanding for valuable content whenever they visit a particular page. 3. Failure to fix crucial technical problems Intentionally ignoring some of the crucial technical issues that are present on their websites is another practice that digital marketers should try to avoid in 2018. This is because any technical problem present in any site can cause harmful effects to its ranking. Thus, website owners should always make sure that they eliminate common technical issues like mobile errors, pages that were blocked unintentionally, pages with longer loading time and improper redirects. 4. Not optimising images Finally, site owners are advised to optimise the images they use on their websites since failure to do so prevents them from obtaining the benefits that image optimisation can provide. Many SEO experts currently recommend that digital marketers should provide filenames as well as alt attributes to the images they upload. This is because doing so can help their websites look more reputable. The year 2018 is viewed as a promising year for digital marketers and business owners. This is because the number of consumers that heavily rely on digital marketing in making their purchases and searching for services they need continues to increase. Given this fact, it is essential for you to boost your content marketing strategies and cope up with the changing environment that the updates such as those implemented by Google are causing. To do this, you need to conduct extensive research. You can also try considering the three tips provided below. 1. Consistently create quality content. One of the essential strategies that you should consider when working to boost your content marketing output is to regularly and consistently create quality content. This is because a recent study conducted revealed that about 75% of the B2B marketers who are regarded as the most successful in the industry consistently deliver high-quality content. By doing this, their customers and audience are regularly provided with the information they need. Thus, their clients and followers continue to increase, and this can be readily equated to boost in revenue. 2. Boost your content promotion
Another important trick that you should try to put to use to boost your content marketing in 2018 is to focus more attention and resources on content promotion. This only means that you must look for a better content promotion strategy compared to what you have at present. For a start, you can try using paid promotions instead of relying on those that are offered for free. A lot of successful digital marketers recently restructured their content promotion practices. Most of them are presently using their weekly promotional budget on a single day to promote their best content. By doing this, such content is propelled to become the story of the day. 3. Allow your published content to evolve. You can also boost your content marketing outputs in 2018 by allowing the content you publish to evolve. This simply means that you should practice and master the trick of updating the stories and articles on your site by incorporating the latest changes and trends that had happened in the field. By doing this, your content will remain relevant as well as look fresh again. Thus, you can save time and effort from researching to publish new content on your site. |
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November 2018
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