Websites greatly depend on traffic to earn revenues. This is the reason why many business owners and digital marketers continue to tweak their sites to boost traffic. Unfortunately, a lot of them don’t realise that selecting the type of content that they publish is quite useful in earning an audience that will eventually provide a positive effect on their sites’ income. So to help these individuals understand obtain more traffic, this article offers some of the content types that effectively attract potential customers, and these are the following. 1. ResearchMany SEO professionals strongly recommend that content based on researches should be published on websites. This is because research-backed content drives more traffic since they provide higher value for a particular audience, journalists and bloggers that operate on the same niche. Also, research content enables sites to attract high-quality links and build better relationships with influencers. 2. Guest PostsAllowing guests posts on websites is also an efficient way to drive more traffic. It was recently found out that the audience usually appreciates content provided by guest publishers, particularly when these are works of experts. Aside from that, guest posts allow websites to have posts without going through the tedious process of creating them. However, site owners should also check the content provided by guests to make sure that they are of excellent quality. 3. Product ReviewsMany website owners are posting a lot of product reviews on their websites. This is because potential customers appreciate sites that can help them in selecting the products that they can purchase. This type of content also provides the readers with some of the essential information that they wish to understand before buying or availing the services offered by websites. Thus, posting product reviews on sites can easily attract those who are in constant search for product or services that they can avail without the need to do this personally. 4. InterviewsFinally, content based on interviews are regarded as an efficient way to drive traffic particularly when the information is sourced from experts. This is because the majority of the audience prefer concepts that came from experts since these are reliable and proven effective. Also, conducting interviews proves to be an effective way for website owners to improve their working relationships with other actors within their niche.
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Google recently published an official advice that serves as a guide for website owners and digital marketers on what they should implement on their sites to get ready for “mobile-first search index.” It can be remembered that the tech-giant hinted that it would start rolling-out the mobile-first search index update that will allow Google’s algorithms to primarily use the mobile version of sites’ content to rank their pages this year while succeeding features will be introduced in early 2018. Given these changes, website owners and digital marketers are required to make the needed adjustments to cope up with the effects of the update. So to help those that will be affected, Google provided a few points that must be considered in tweaking websites and make them ready for the mobile-first search index. These include the following.
12/19/2017 0 Comments SEO Concepts worth Mastering IN 2018
1. Semantic Search
One of the top SEO concepts that digital marketers should master to gain better revenues for 2018 is the semantic search. This is because the semantic search feature has significantly improved and this means that the search engines are now capable of understanding query concept better. Thus, knowing how to manipulate the semantic search feature would automatically allow customers to conveniently find the services and products offered by websites. 2. Featured Snippets Another essential SEO concept that website owners should master for 2018 is the featured snippets. Many SEO experts consider this as a crucial strategy since Google’s introduction of the Featured Snippets to their SERPs promoted the provision of “rich answers” or fact-based answers to the customers’ queries. So, mastering the featured snippets feature will surely benefit digital marketers since doing so will surely boost the visibility of the products and services that their websites are offering. 3. Voice Search and Virtual Assistants The use of voice search features and virtual assistants such as Siri, Alexa and Cortana, is also regarded as one of the SEO concepts that website owners and digital marketers should know well. This is because doing so will inevitably make their websites more visible to potential customers that are fond of using virtual assistants and voice search functions. Thus, boosting the site’s popularity on such features increases the chances of selling more products or getting a lot of service subscriptions. Online reviews play an important role in online rankings and brand perception. This is the reason why many successful digital marketers and website owners seriously take these into consideration in deciding which content to publish on their sites. Unfortunately, a lot of digital marketers who are new to the field are still unaware of the importance of these reviews. So to help them obtain the needed understanding, this article enumerates some of the significant reasons why online reviews are relevant, and these are the following. 1. A five-star rating is not that important. However, getting an overall rating which is below the 4-star mark rating can hurt a site’s popularity since a study recently conducted revealed that ninety-four percent of the consumers prefer sites with overall ratings of 4-star or 5-star. The same study also suggested that only fifteen-seven percent of consumers will most likely consider a website with an overall rating of 3-star. Given these figures, website owners are strongly encouraged to publish and provide quality content on their sites since the majority of consumers do not settle for mediocrity. 2. A study conducted by the Pew Research Center revealed that more than fifty-percent of the adult consumers ages 50 years and below are considering online reviews before they decide to buy products or avail of the services that websites provide. It was also found out that only 16 percent of adults in the US don’t check online reviews before the actual purchase while 40 percent are “always” or “almost always” check them. 3. In 2017, it was found out that about 40 percent of the consumers’ population would most likely refrain from buying the products or avail of the services offered by websites that incurred negative reviews. 4. The online reviews provided by consumers are considered as an essential factor in determining local search engine rankings. In fact, a LocalSEO Guide study found out that the online reviews, particularly the keywords used within are very influential in the local search engine rankings compared to the other factors that the researchers looked at. 5. A Psychological Science study revealed that more consumers tend to focus more on the number of reviews that a product or service offered by websites received than their average rating. Link building is difficult. But when perfected, it can provide SEO professionals, digital marketers and website owners with significant amount of revenues. Unfortunately, many website owners still don’t know how to take advantage of the favourable outcomes that link building can provide and this is because they lack the knowledge where to look for the needed data and how to use them. So to provide those who are engaged in SEO with the idea where to look for the useful link building information as well as how to use such, this article offers a few tips on how to do the correct search and better utilise the data obtained. This includes the following. 1. Source data from reliable sources
One of the most important strategies that many successful link building entities use to their advantage is sourcing data from reliable sources. This is because a huge part of the link building process depends on the quality of content provided by websites. Thus, getting data from reputable sources and use this to create high-quality content boosts and simplifies link building. Given such premise, many SEO professionals strongly recommend getting the needed data from well-established sources such as the federal and state databases and websites that provide data derived from academic studies. Aside from that, many successful websites are also sourcing data from Facebook Advertising and Google Trends. 2. Create/publish informative and high-quality content To reap the positive results that link building can provide, website owners must also understand that they need to use the data obtained from reliable sources. To gain better outcomes, it is best for website owners to make sure that they create and publish informative and high-quality content on their sites. By doing this, the websites they own will eventually draw a significant audience which is quite useful in formulating better link building strategies in the future. 3. Conduct a thorough research on the best link building strategies Aside from sourcing good data and publishing high-quality content, it is also important for digital marketers and website owners to conduct a thorough research regarding the best link building strategies employed by successful SEO firms. By doing this, site owners will then have a clear picture of the best strategies applied by experts. Thus, they can try using these procedures on their sites. 12/10/2017 1 Comment Top SEO Content IdeasSearch Engine Optimisation (SEO) is regarded as an active marketing channel that many digital marketers are using to market their products and services. This is because SEO is responsible for providing opportunities by placing the digital marketers’ products and services ahead of what their competitors are offering. However, reaping the positive outcomes of utilising SEO in businesses requires proper planning and cannot be accomplished overnight. So to help digital marketers obtain the rewards of using SEO, they are encouraged to conduct the needed research on how it’s done. They can also start doing this by building quality content using the top SEO content ideas provided below. 1. Select the content that best describe the products and services offered One of the top SEO ideas that digital marketers and business website owners should take into account when creating content is to make sure that these reflect, describe and explain the products or services offered on the site. By doing this, the customers and target audience will have a clearer picture of what to expect from the site. Also, doing this trick is also helpful in boosting the sites’ credibility. This is because stating the available services or products up front will most likely prevent the audience from expecting for the set of information which is beyond the sites’ scope. 2. Practice writing content personally. Website owners should also adhere to the practice of writing their sites’ content personally. This is because doing such allows them to come up with content that is tuned to the products or services they provide. Furthermore, personally-made content is more enticing to the audience since they are usually conversational and easy to be understood. 3. Conduct third-party expert interviews Conducting interviews with third-party experts is another useful trick in building quality content that will boost SEO results. Many successful websites regularly do this since reflecting the experts’ thoughts, and comments regarding a particular topic make it more credible. Aside from that, the act makes content creation less stressful. 4. Publish posts from other contributors Finally, publishing posts from other contributor is viewed as a good SEO strategy since it increases the number of content on the site without the need for the owner to exert more efforts. Furthermore, allowing guest contributors allows the establishment of relationships with other entities within the same industry. 12/7/2017 0 Comments Google Search Results Get RevampedThe Google search results recently received a revamp. This move resulted in the expansion of the function’s key components and further boosted the user experience. Also, the changes made served as a new way for Google users to find more relevant content. Aside from the usual features offered, users will now see related content suggestions in the Knowledge Panels, the newly-introduced related topics carousel and more content in the Featured Snippets. To offer a more realistic picture of the changes that the revamp has triggered, a detailed presentation is provided below. 1. Related Topics Carousel
The latest revamp that Google search results got gave way for the introduction of the related topics carousel. This feature appears when a user conducts multiple searches. Whenever multiple searches for a particular topic is done, the related topics carousel will then appear at the top of the search results. Thus, the user is given more options to look for content related to the item being searched. 2. Featured Snippets Although the featured snippets feature has been around for a while, the most recent search results revamp expanded its functions. The feature now provides more pictures that enable more users to see more images and make the search more visually rich. Thus, the searches made using Google became more entertaining. However, Google made it clear that the expanded version of the featured snippets will not be available for all searches. Instead, it will only appear on selected searches. 3. Knowledge Panel The knowledge panel also benefitted from the revamp implemented. The feature is now capable of providing related searches. With this in place, users can now find out what other people are searching directly within the panel. Updating or removing outdated content from a website provides a range of benefits. However, not all digital marketers and website owners know what these are. As a result, many of them failed to reap the positive effects of doing such. What’s worse is that many sites with old and outdated content usually get penalised. So to help these individuals obtain the best results and avoid being punished, this article provides the top reasons why outdated content should be removed or updated and these are the following. 1. To remove discontinued products that are no longer available. Digital marketers and website owners should update or remove outdated content from their site to eliminate the products that were discontinued as well as those that are about to be phased out. This is because the products that are no longer available and will soon be phased out should not be included in the search options for it will confuse the customers. Furthermore, failure to remove the content of the product which is not available diminishes the site’s credibility in the eyes of the customers. 2. To cope with the changes in the services offered. The changes in the types and number of services offered by websites are also regarded as a top reason why outdated content should be updated or removed. This is because doing such will prevent potential customers from hoping that a particular service is offered by the site when in reality it’s no longer available. Also, the act will update existing customers with the actual service options that are provided for them. 3. To incorporate the latest facts on the content. Updating outdated content is also essential since doing such will allow site owners to improve the facts and information provided by the website. Not only that, updating the information included on the content will boost the site’s credibility in the eyes of its audience as well as encourage new ones to follow or add the website on their list of information sources. 4. To correct the changes in the site’s existence. Outdated content should also be updated to correct the inconsistencies caused by the changes in the site’s existence mainly when it changed its contact, address or any other relevant information. By implementing the needed update, the customers will be able to conveniently get in touch with the site’s admin and owners. The Exact Match Domain Algorithm Update or EMD is an update launched by Google in 2012. It is regarded as part of the tech giant’s way of making sure that legitimate websites with reliable contents dominate the web. It is also viewed as its strategy of significantly reducing self-serving and spammy sites. Although the EMD has been in place since 2012, not all digital marketers and website owners know what this algorithm update is all about. So to help them gain a better understanding, this article discusses some of the EMD’s significant aspects, and these are the following. 1. EMD Algorithm Update’s Purpose The Exact Match Domain algorithm update is launched to target exact match domain names. However, its purpose is not exclusively confined to it. In fact, it is also intended to target websites that employ spammy strategies as well as those with poor-quality or thin content. 2. Significant Myth Regarding EMD Just like the other algorithm updates implemented by Google, the EMD is also suffering from some myths and misconceptions. These incorrect beliefs towards the update were brought about by the users’ lack of sufficient knowledge as to how the update works. As a result, the EMD is regarded as a lousy update by many website owners and digital marketers. Among the many myths confronting the EMD, the theory which claims that the update was implemented to go after all the exact match domains proves to be the most significant. This myth painted the implementation of EMD as an oppressing move despite the fact that it is not. In reality, the EMD was designed to go for exact match domains with low-quality content. Thus, the update does not negatively affect all exact match domains. 3. EMD Algorithm Update’s Impact on SEO The EDM Algorithm update created a significant impact on SEO. It is instrumental in preventing SEOs from just purchasing sites with exact match domains and place low-quality or thin content on it. Given this, the update encourages website owners to carefully plan the materials placed on their sites and optimise on-page SEO. |
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November 2018
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