It was recently confirmed that Google is in the process of gradually rolling out its new AdWords user interface. A lot of reports claimed that the updates on the new interface would most likely be completed and made available to users in the first half of 2018. Due to this information, a lot of SEO practitioners, site owners and digital marketers are wondering about the new features, report and functionalities that the new interface would offer. So to provide a clearer picture of what the interface would provide, this article enumerates some of its potential pros and cons according to what experts are expecting. This includes the following. New Google AdWords Interface Pros
New Google AdWords Interface Cons
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Building a better local engagement strategy is an important aspect that many digital marketers and website owners should always take into consideration. This is because doing such can greatly improve the local online visibility of their websites and at the same time boost their overall revenues earned from local audiences. Unfortunately, not all digital marketers are aware of this important strategy and their lack of proper knowledge prevented them from getting the benefits of local engagement building. So to those who want to boost their sites’ popularity locally, this article provides some of the top useful tips on how this is done and these are the following. 1. Check and review your knowledge panel regularly.
One of the best things that site owners should do to build a better local engagement strategy is to check the knowledge panel of their websites’ on a regular basis. By doing this, they can make sure that the information provided on the panel is accurate. It is also important that they should update the information when needed since the public is constantly searching for accurate and timely facts. 2. Let the public know your business’ location. It is also essential for website owners to allow the public to know the location of their businesses. This is because allowing them to know the location of a business that they have searched online is very effective in building their trust. In addition to that, allowing them to determine where the business is located will surely encourage them to actively talk about the site as well as about the products and services offered. 3. Allow the people to text your business. Website owners should make sure that the contact page of their sites would include a number that the public can text. This is because not all potential clients are comfortable when talking to the phone. So providing a number where they can text will greatly encourage them to contact or get in touch with the business staff and possibly avail of the services offered. Online content writing is not an easy task. In fact, a lot of SEO practitioners, digital marketers and site owners are having a hard time in writing content that they post online. Due to the lack of proper knowledge, most of them fail to get the best of out of what they are doing. So to help them, this article provides some of the most common tools used by professional writers in making online content writing more convenient, and these are the following. 1. Hemingway Editor The Hemingway Editor is one of the tools that many professional online writers are using. The tool is quite effective in helping a writer come up with readable content that the majority of online users usually get attracted to. This tool is available for free. It is designed to grade content and provide possible suggestions for improvement. Its editor is capable of detecting sentences that use the passive voice, automatically counts the adverb and informs the writer if there are sentences that are hard to read. Given its features, using the Hemingway Editor became popular as a tool making simple, readable and smooth-flowing content. 2. Grammarly
Grammarly is a highly-recommend tool that many successful SEO practitioners frequently use. It is available in free and paid version. The free version allows the user to check the spelling and grammar of the content. It points out spelling and grammar errors that help the writer do the needed corrections. The paid version of this tool, on the other hand, comes with additional features. Its editor is capable of checking the structure and voice of the sentences included in the content. Furthermore, the paid version provides the word variation feature. Finally, it performs all the needed functions regardless of whether the content is written on Facebook, Twitter or Google Docs. 3. Cliché Finder Many online content writers usually use a lot of clichés in creating content. Due to this, the content they produce becomes boring and not that readable. Given such, it is important for them to use the Cliché Finder. This tool is designed to highlight the clichés on the content and allow the writer to replace such with a copy that looks and sounds original. Google has recently rolled out a major update on its mobile keyboard for Android dubbed as the “GBoard”. According to a blog published by Google, the recent update implemented on the GBoard allows it to support more than 300 languages. In an article published by Search Engine Land, it was explained that the new improvements that the mobile Android keyboard has obtained enabled more than 20 languages to be added to the GBoard’s list. Thus, the total number of languages offered by the keyboard now reaches more than 300. The same article also revealed that among the most notable languages that were added includes the simplified and traditional Chinese as well as Korean. Given this improvement, Google now claims that the Android keyboard now accommodates about 74 percent of the languages spoken by the world’s population. Aside from that, Google hinted that the company is presently working to bring support to some languages that are less known yet frequently used such as the Maori and Manx. Upon hearing these announcements, a lot of digital marketers and site owners were delighted. The primary reason for this is because the updates made by Google on the Android keyboard will eventually help improve their websites’ traffic and exposure in some ways.
First, GBoard’s added language capability will encourage more users to use their mobile devices in searching for websites, products and services that will help them with their needs since it is more convenient for them to provide queries using the language that they know well. Second, the keyboard’s capability to support more languages even those that are less known will make it easier for digital marketers and site owners to create more contents that will greatly appeal to its target audience. Finally, the convenience that the availability of more language supported by the GBoard is expected to boost the interaction between websites and users. Thus, the digital marketing’s popularity will most likely spread even to non-users, and this will eventually result in increased revenues for digital marketers. Google has recently revealed that they are still in the process of ramping up the features of the Google Assistant and one of these will eventually allow it to speak up to 30 different languages. In a published post, Google hinted that increasing the language used by the “Assistant” from eight to thirty will be very helpful in allowing the feature to reach up to 95% of all the Android phones used worldwide. An article published by Search Engine Land claimed that Google would first introduce the Danish Indonesian, Dutch, Hindi, Norwegian, Thai and Swedish languages on the Assistant. With this, the feature is expected to further provide more benefits to users using any of the said languages. Furthermore, the tweaks made will undoubtedly allow the Assistant to understand better as well as respond to the queries of various groups individuals along with their multi-lingual family members. The same article also claimed that the added capability would also be extended to the version of the Google Assistant used on iPhones. Aside from that, Google shared that there are plans to integrate the Assistant deeper on Android smartphones and those with mobile carriers. It can be remembered that the Assistant was first embedded deeply into the Pixel. It was then followed by its availability on various android tablets and phones last December. Google is also hinting that the Assistant will soon be deeply integrated with other devices like Sony, LG and Xiaomi.
Apart from the “deeper integration” Google seems to be working various carriers to allow them to use the Google Assistant in answering the questions from their users like the plan details and other carrier-related services. Given such move, Google expects that using the Assistant will help the carriers offload some of their customer service functions and respond to the needs of their customers faster. Popular carriers such as Telus, Sprint and Vodafone are rumoured to be among the first to use the Google Assistant. Given all the moves that Google is trying to push through, a lot of digital marketers and website owners are optimistic that these would significantly help improve the rankings and revenues of their sites since the limitations created by the language barrier in digital marketing are reduced considerably. |
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November 2018
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