Who We Are
Digital Marketing commonly dubbed as data-driven marketing involves the marketing of various products and services using digital technologies particularly the Internet as well as on display advertising, mobile phones and other digital platforms. Its development can be traced back in the earlier part of the 1990s but significantly changed in 2000 due to the significant improvements in digital technology.
As of the present, the majority of the businesses use digital technology as one of their primary marketing tools. The influx of more digital platforms that can be utilised to market goods and services has also improved the businesses’ creation of marketing plans. Furthermore, digital marketing has also become a useful tool to reach the targeted consumers since more people now prefer to use their devices to shop for goods or avail services instead of visiting shops personally.
Since more consumers currently prefer to shop online, the significance of digital marketing continues to grow. As a result, search engine optimisation (SEO), content marketing, search engine marketing, content automation, e-commerce marketing and others are now considered as emerging trends that will soon dominate the digital realm.
Furthermore, digital marketing’s influence has also extended to various channels that do not require the use of the internet. This includes the marketing strategies that involve mobile phones (both through SMS and MMS), on-hold mobile ringtones and callbacks. These marketing practices are expected to become more common in the coming years since they are more convenient and fast, and the exchange of responses between consumers and suppliers are accomplished without the need for them to see each other in person.
Finally, digital marketing provided those who are engaged in it with the competitive advantage over the business that still makes use of the conventional personal methods of interaction. A lot of digital marketers are now using various social media platforms as a significant way of creating a new channel of information. In fact, well-established businesses are currently building their system that enables them to understand their client’s behaviour as well their needs. Thus, they can quickly determine the specific set of products and services to offer.
Unfortunately, many of those who wish to engage in the field of digital marketing are having a hard time in handling the start-up process due to the limited number of sources where they can obtain the correct information needed to realise their plans. Thus, business owners are in constant search for more information regarding the dos and don’ts of venturing into digital marketing. Due to the said need and the strong commitment to helping aspiring digital marketers, the Digital Marketing Journal was created.
Digital Marketing Journal is a newly-established blog site created to provide the latest information, news and trends in the digital marketing industry. It is our primary commitment to provide the audience with all the most recent events, breakthroughs and trends in the digital world and keep them updated.
We regularly publish news articles aimed to inform those that are involved in the digital marketing business with all the developments in the field to help them boost their website rankings and revenues.
As of the present, the majority of the businesses use digital technology as one of their primary marketing tools. The influx of more digital platforms that can be utilised to market goods and services has also improved the businesses’ creation of marketing plans. Furthermore, digital marketing has also become a useful tool to reach the targeted consumers since more people now prefer to use their devices to shop for goods or avail services instead of visiting shops personally.
Since more consumers currently prefer to shop online, the significance of digital marketing continues to grow. As a result, search engine optimisation (SEO), content marketing, search engine marketing, content automation, e-commerce marketing and others are now considered as emerging trends that will soon dominate the digital realm.
Furthermore, digital marketing’s influence has also extended to various channels that do not require the use of the internet. This includes the marketing strategies that involve mobile phones (both through SMS and MMS), on-hold mobile ringtones and callbacks. These marketing practices are expected to become more common in the coming years since they are more convenient and fast, and the exchange of responses between consumers and suppliers are accomplished without the need for them to see each other in person.
Finally, digital marketing provided those who are engaged in it with the competitive advantage over the business that still makes use of the conventional personal methods of interaction. A lot of digital marketers are now using various social media platforms as a significant way of creating a new channel of information. In fact, well-established businesses are currently building their system that enables them to understand their client’s behaviour as well their needs. Thus, they can quickly determine the specific set of products and services to offer.
Unfortunately, many of those who wish to engage in the field of digital marketing are having a hard time in handling the start-up process due to the limited number of sources where they can obtain the correct information needed to realise their plans. Thus, business owners are in constant search for more information regarding the dos and don’ts of venturing into digital marketing. Due to the said need and the strong commitment to helping aspiring digital marketers, the Digital Marketing Journal was created.
Digital Marketing Journal is a newly-established blog site created to provide the latest information, news and trends in the digital marketing industry. It is our primary commitment to provide the audience with all the most recent events, breakthroughs and trends in the digital world and keep them updated.
We regularly publish news articles aimed to inform those that are involved in the digital marketing business with all the developments in the field to help them boost their website rankings and revenues.