Facebook Advertising
To serious entrepreneurs out there, you might ask why you should advertise on Facebook? Our response is, “Why not?” Facebook is not the most popular option when it comes to advertising, but its effectiveness cannot be undermined. A study by eMarketer shows that 96% of social marketers consider Facebook as the most effective and powerful platform for advertising. What makes it so effective ? Here are a few reasons:
So tell us, if you’re an entrepreneur whose ads will be displayed on the newsfeed of hundreds of users who have interest in your product, would you not consider Facebook advertising? Sure you might consider. It’s simple and effective, but only if you do it right. So that’s what we’ll do - pull up all the expert advice and put them in a nutshell for you. Watch out for updates on Facebook Advertising.
To serious entrepreneurs out there, you might ask why you should advertise on Facebook? Our response is, “Why not?” Facebook is not the most popular option when it comes to advertising, but its effectiveness cannot be undermined. A study by eMarketer shows that 96% of social marketers consider Facebook as the most effective and powerful platform for advertising. What makes it so effective ? Here are a few reasons:
- There are tons of users putting their information such as age, location, interests on their profile voluntarily. This alone gives Facebook the edge of knowing their users and what their preferences are.
- Facebook Ads do not interrupt the users of their browsing experience (unlike with YouTube). The ads are dropped into the news feed, and the users can just continue scrolling to browse. Admit it; you may not even have recognised most of these ads. The good thing is that Facebook can drop sponsored ads that are pointed to the users’ interest which makes it highly likely that they will click the ads and view them. Based on what they click and the impressions they make, Facebook can continue to drop sponsored ads and stories that could be of interest without disrupting the natural flow of your Facebook browsing experience.
- Some ads are placed on the sidebar, but these too aren’t disruptive. They just fill up blank spaces in the pages.
- Simply put, Facebook advertising are paid ads, promotions, and product offers that are fed into the newsfeed of targeted audience in the platform. Heads up, Facebook has 1.23 daily active users as reported by TechCrunch in 2016. That was over a year ago. There are two billion monthly users according to Facebook. One of five minutes that people in the US use on mobile is spent on Facebook or Instagram.
So tell us, if you’re an entrepreneur whose ads will be displayed on the newsfeed of hundreds of users who have interest in your product, would you not consider Facebook advertising? Sure you might consider. It’s simple and effective, but only if you do it right. So that’s what we’ll do - pull up all the expert advice and put them in a nutshell for you. Watch out for updates on Facebook Advertising.
Things You Need to Get Started With Facebook Ads
Roughly, you will need a few basics before you start creating your Facebook Ads.
Choosing the Right Objectives or Business Goals
Your objectives will lead you in the right direction. To be able to pin the right objective, you must know your desired outcome that you want to achieve from your ads. Examples of business goals include increasing sales, increasing brand awareness or increasing downloads of your app or combination of any of these. If you are aware of what you want to achieve, you are likely to deploy the most effective ad types on Facebook and design a powerful campaign that will bring you ROI. On a larger scale, these objectives can be simplified as awareness, engagement or conversion.
Choosing the Right Objectives or Business Goals
Your objectives will lead you in the right direction. To be able to pin the right objective, you must know your desired outcome that you want to achieve from your ads. Examples of business goals include increasing sales, increasing brand awareness or increasing downloads of your app or combination of any of these. If you are aware of what you want to achieve, you are likely to deploy the most effective ad types on Facebook and design a powerful campaign that will bring you ROI. On a larger scale, these objectives can be simplified as awareness, engagement or conversion.
- Raising Awareness - Get more people to discover your business and increase their awareness. These objectives will point you to the next steps: Reach people near your business, Get video views or Send people to your websites. Start by sharing your value proposition in creative ways and connect with them to build trust and meaningful relationship.
Facebook will take care of extending your reach to the people who have interests that align with your business no matter where they are. You can even extend your ad reach on Instagram. There are over two billion people using Facebook and 700 million on Instagram every month. Sixty percent of people discover new products on Instagram. Let the next discovery be your products. Likewise, Facebook has a strong mechanism for finding people who are nearby your shop so you can turn them into new customers. Also, compelling videos are effective means of telling your brand story in motion and capturing your audience attention to jumpstart engagement.
- Grow Engagement - After you have introduced your business to people or having them discover you, let people explore your site and your offers or invite them to install your app. These Facebook ad objectives are most effective for this goal - Traffic, Lead Generation, App Installs, Engagement, Video Views and Messages.
- Boost Conversions with a Call to Action - After you’ve gained a following for your business, it’s time to use that to your business’ advantage. Depending on their level of engagement, you can nudge them to sign-up, purchase, or spread the word about your business. These are among effective Facebook Ad objectives you can use - online conversions, store visits - but there are others depending on your specific calls to action.