5/29/2018 0 Comments Top Tips for Domain Name SelectionSelecting a good domain name is an integral concern that digital marketers and site owners should readily address when they decide to engage in a digital marketing business. This is because selecting the best domain name will greatly affect the outcomes of the business ventures that they are planning to embark on. Unfortunately, many digital marketers have failed to secure the best domain name for their sites, and this made the launching of their SEO campaigns less productive. So, if you are planning to engage in digital marketing and SEO, make sure to select the best domain name for your site using the tips provided below. 1. Make sure your domain name matches your brand name. The first thing that you should consider when choosing a domain name is the fact that it should match your brand name. Many professional and successful SEO strongly recommend that this concern must be addressed to since a domain name which is different to that of your brand is not good since a similar domain, and brand name allows the audience to easily look for your website in case they have heard your site and started typing this on search engines. Thus, having a domain name which is an exact copy of your brand greatly boosts the chances of your site to be discovered. 2. Make sure that your website is well-branded.
Aside from complying the similarity requirement, it is also essential that your website is well-branded. This simply means that you should choose a brand name which is clear, unique, meaningful and catchy. To do this trick, you should think of how your brand sounds when read, how it looks when written down and how relatable the branding is. Always remember that the outcomes of the branding will automatically affect the level of discoverability that your site will achieve. 3. Make sure that your domain name is easily spelled or read. Since your domain serves as the main door of your site, there is a great need for you to select the one that can be easily spelled or read. Always bear in mind that majority of your target audience are usually in a hurry and most of them don’t have ample time to search for sites that are hard to spell or read. Furthermore, make sure to avoid using hyphens in your brand and domain name. This is regarded as a poor strategy among site owners since a hyphen makes the site look spammy and downright ugly. Finally, keep your domain name short. This is because doing such makes your website highly discoverable since the domain name can be easily remembered, spelled and typed into search engines. Also, doing this will make your root domain short which will eventually help your site’s URLs to become shorter.
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Building a trusted brand is an important technique that help boosts SEO. Unfortunately, not all digital marketers and site owners are not aware of this. Due to their lack of proper knowledge, many of them have failed to establish an effective SEO strategy that can help them reap better outputs. So if you are currently experiencing this situation, make sure to conduct extensive research on how to establish a good branding not only because it is what most successful websites do but because of the following reasons. 1. Better branding boosts SERPs converts.
It is important for you to make sure that your site will be able to establish a trusted branding since having such is very useful in boosting SERP converts. This technique is proven to be useful since many professional SEOs who were able to boost their sites’ branding have achieved more organic. Thus, having more organic traffic could mean that your rankings and level of credibility is better compared to most of your competitors. When this output is achieved, you can be sure that your site will earn more profit. 2. Having a trusted brand attracts more customers. Aside from boosting your site’s SERPs converts, being able to maintain a well-established brand is very important since this attracts more customers. This is because website users are very judgmental when it comes to selecting the sites where they obtain the goods or services they need. So, based on real-world situations, most of the customers are easily attracted to sites that look reliable. In fact, during the customers’ selection process of the sites that they are going to use for a purpose, they will most likely go for those that they consider trustworthy. 3. A well-established brand attracts more external links. Finally, building an impressive branding allows your site to earn the trust of other websites. When your site earns this trust, many other websites will surely link with yours. As a result, this condition will boost your site’s authority, relevance and even its rankings. Thus, you will eventually gain more revenues. Hiring a ghostwriter to write content has been a common practice among digital marketers and site owners. Most successful websites do this since it provides some benefits. Unfortunately, not all site owners are aware of this. Due to their lack of knowledge, most of them have missed the chance of obtaining the benefits that employing a ghostwriter could provide. So, if you are planning to boost your site’s performance, consider hiring a ghostwriter and achieve the following. 1. Save time Hiring a ghostwriter is a good move since it can help you save time. This is because having someone to write content for your site allows delegation of writing tasks. Since a ghostwriter will handle the writing task, you will surely have a lot of time for other important tasks that need to be accomplished quickly. Many successful websites hire a lot of ghostwriters to handle the writing tasks, and this allows their C-level executives to take charge and focus their attention on more urgent as well as complicated roles. 2. Boost brand awareness
Ghostwriters are also helpful in boosting the public’s awareness towards the brand that your site is trying to promote. This is very much possible since having somebody to write more quality stories for the website regularly increases the chances of having your site’s brand discovered by the targeted audience. Also, site managers can conveniently implement other essential brand awareness campaigns since they are no longer required to spend their time in writing content. 3. Boost your site’s SEO Having a ghostwriter is very helpful in boosting your site’s SEO. This is because almost all ghostwriters know how to handle SEO. Thus, assigning them with writing tasks that are also helpful in improving the website’s SEO campaign will most likely earn the perceived rewards in a short period. Furthermore, allowing your ghostwriter to write more quality content helps in improving your sites authority and relevance to the public. Google Chrome has recently issued a warning hinting that they will start prominently displaying the “Not Secure” message on the browser’s bar by October 2018. Also, the same announcement revealed that after October 2018, Google Chrome and almost all Chrome-based browsers such as Vivaldi would be displaying more enhanced security warnings. Given the confirmed move from Google, a lot of site owners and digital marketers particularly those who are operating non-HTTPS websites are starting to worry. This is because when their websites are tagged as not secured, the bounce rates will most likely increase and they might obtain lower sales and conversions. But despite such concerns, a lot of SEO experts are still optimistic about Google Chrome’s upcoming move since this will eventually encourage all websites to use the HTTPS format. These experts also pointed out that Google was significantly careful in conceptualizing this update. It can be remembered that Google Chrome has already started displaying a green button on the browser bar for a long time to indicate that a website is secure. Thus, Google can now begin flagging insecure sites with the use of a prominent red warning icon.
Aside from the warning, it was also revealed that Google Chrome would stop displaying the green icon on secured websites particularly the HTTPS versions since they would be regarded as default condition of every site. As a result, Google will be regularly making use of the “Not Secure” warning. Furthermore, Google explained that the upcoming changes would be implemented in two stages. The first stage is set to start in September 2018. This is the stage where Chrome will stop the display of the green warning icon on the websites that are dubbed as safe. The second stage is expected to happen on October 2018. This is the period where Google Chrome will begin providing users with warnings against probable insecure sites using the prominent red icon design for the said purpose. Given of these revelations, site owners and digital marketers are strongly encouraged to convert their websites to HTTPS. This is because seeing the red warning icon when their sites are accessed will surely drive away visitors. 5/14/2018 0 Comments YouTube to Roll Out New FeaturesIt was recently confirmed that YouTube is currently preparing to come up with a new feature intended to improve its users’ experience while using the site. Furthermore, the said move aims to help users to become more accurately aware of the actual amount of time that that they are spending for watching video content.
Some articles posted online revealed that a new “time watched profile” which will soon become accessible in every YouTube account menu. This feature was designed to display every user’s actual video-watching time per day along with their daily watch time average, the previous day’s watch time and the time spent watching video over the past 7 days. It was also known that YouTube’s move to add the time watched profile to the site’s set of functioning profiles is a major part of the company’s goal of further improving its users’ the digital. In addition, this feature aims to make users more aware of the amount video that they are consuming. Aside from that, YouTube is also set to roll out some features provided below as part of another campaign dubbed as the “digital wellbeing” initiative. 1. Take a break reminder This feature is designed to allow users to set a reminder that will remind them to take a break while watching videos. 2. Notification digest This feature is programmed to group the daily push notifications that users receive and come up with a single combined notification which is set to be delivered at a uniform time on a daily basis. 3. Disable notification sounds and vibrations This feature enables YouTube to send notifications silently during a particular time period. Aside from the functions included on the time watched profile, the new set features were designed to be turned off by default. The users can only make use any of these by manually turning them on when they decide to use such. Finally, YouTube hinted that users can expect that some of these features will be available in the next few days. However, the time watched profile is believed to be rolling out in another few months. Google recently revealed that they are introducing a new set of ways that allows the user to experience a more user-friendly downloading and deleting procedure. This latest update covers specific processes particularly in terms of searching, browsing, and accessing YouTube viewing history. Furthermore, the update that Google is set to roll out will also allow it users to opt out data collection in the coming months. In an article published in Search Engine Journal, Google hinted that this effort is being carried out as a way of complying with the new European privacy regulations commonly referred to as the GDPR or the General Data Protection Regulation. It was also revealed that the improvements will soon enable the user to use their My Activity page to conveniently access the search, browsing, and YouTube viewing history they made as well as delete them using the same page. With this feature in place, the user upon logging in can now easily click the three-dot menu which is found on the top portion of the page, and delete their search history using the ‘Delete activity by” feature. After doing such, the user will be brought to a menu that will allow them to erase their user history in various ways. It was found out that this can be deleted by product, by date range or by keyword. Given this proposed improvements, digital marketers and site owners are given with a more convenient set of options to manage their search history and when fully rolled will eventually assist them in customising their optimisation campaigns easily. Google has recently confirmed that the new version of the Google Adwords will be fully usable by the end of 2018. The confirmation was revealed through a number of articles published on some of the popular websites including the one that was published by Search Engine Journal.
According to the article posted on the said site, Google intends to switch to the new experience in the later parts of 2018. The same article also hinted that the new version of the Google Adwords will come with a brand-new design, new streamlined reports and business goals-based campaigns. It can be remembered that when the new version of the Google Adwords was first released it lacks some of the important features that the older version has. Thus, Google was obliged to port these over to the new version. But since the lacking features were now integrated to the upcoming version, many SEO experts are expecting that this will be fully rolled-out and serve as the sole version that Google users will be using. This could also mean that the traditional version of the Google Adwords will no longer be available. Google also hinted that the switch to the new Google Adwords version will most likely happen sometime before October and not on the months of November or December since both of these are considered as holiday months where Google users are quite busy. Furthermore, Google is set to help the advertisers to conveniently handle the switch by sending them with emails that include the information and the resources that they need for the switch. Finally, Google confirmed that they are very much committed to make the switch as painless as possible for users by automatically moving some of the crucial features such as the filters, reports and rules from the previous experience to the new one. |
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November 2018
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