The use of mobile devices continues to grow and becomes more important as days go by. This was probably one of the reasons why Google has recently rolled-out the mobile-first index and continues to improve the said algorithm. Given this scenario, it is essential for digital marketers and website owners to learn how to optimise the mobile landing pages that they are using for their mobile campaigns. To do this, they can conduct extensive research on how the proper optimisation is done. They can also consider doing any of the tips provided below. 1. Use straight to the point content.
Using straight to the point content on mobile landing pages is viewed as an effective optimisation method that digital marketers and site owners should use for their mobile campaigns. This is because using such allows the audience to easily see what the site is trying to offer since mobile users usually use a limited amount of attention when accessing mobile pages. To do this, site owners should make sure that the landing pages’ content is making use of relevant messaging up front to catch their attention even at first glance. Doing this technique is also important in building a good mobile pages audience given that such pages come with limited space caused by the existing size constraints on mobile devices. 2. Place greater emphasis on content length and placement. Another effective method that must be adopted to boost mobile landing pages is to place greater emphasis on the length and placement of the content used on mobile pages. In most cases, many successful mobile pages campaigns employ a notable call to action to entice their audience. For better results, they usually place these call-to-actions in the strategic part of a page, most of the time on the in the area where users can see them without having to scroll up or down when they use a smartphone or other mobile devices. 3. Use content which is compatible with various mobile devices. Finally, using content which is compatible with various types of mobile devices is important in optimising mobile landing pages. This is because doing such assures that the audience will be able to access the landing pages regardless of the mobile device they are using and eventually encourage them to become more engaged with what the mobile website pages are trying to offer.
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Having a limited budget to finance an online marketing campaign is quite common among new website owners and digital marketers. Due to the budget constraint, most of them are having a hard time in achieving their goals. Due to this, many of them are forced to discontinue what they are doing. So to help them boost the budget-limited campaigns that they already started, this article enumerates some of the top techniques that they can use to gain better results, and these are the following. 1. Identify the site’s aspects that drive value. The first thing that site owners and digital marketers should do to boost their budget-limited campaigns is to identify the important aspects of a website that drives value. This method is quite easy for e-commerce sites since their return of ad spend (ROAS) is commonly tied to the campaign. Thus, tracking what provides the value for the site is quite convenient. For other types of websites, it is best for them to set up their tracking system to monitor the close rates and to understand those that are working well. 2. Reduce wasted spending
Another essential technique that site owners with a limited budget to spend in launching campaigns is to significantly reduce the expenses they spent on other aspects of the website that does not provide the outright positive effect. This simply means that site owners and digital marketers are advised to learn where, how and what to spend. Given the said scenario, identifying the aspects of the campaign that needs spending the most from those that are not is most of the time very helpful. 3. Prioritise the site’s aspects that require immediate attention Knowing a certain set of aspects that require immediate attention and enhanced troubleshooting is also helpful for site owners who are launching campaigns but with a limited budget. This is because knowing such aspects is very helpful in boosting the site’s performance without the need to spend an extra amount of money. Furthermore, troubleshooting some technical problems also improves the site’s rankings and enables any marketing campaign to prosper. 4. Boost the site’s conversion rate Finally, boosting the site’s conversion rate is an effective technique in handling budget-limited campaigns since doing such ensures that a particular site will be getting the most out of the traffic that the website earns. Also, boosting the site’s conversion rate The use of anchor texts in publishing content is an essential aspect that digital marketers and site owners badly need to master. This is because anchor texts help websites acquire the required ranking for the keywords that they are using. Unfortunately, many digital marketers failed to optimise their use of anchor texts. As a result, their lack of proper knowledge regarding the subject matter prevented them from getting the benefits that optimised anchor texts can provide. So to help site owners optimise their sites’ anchor texts, this article provides some of the best practices that they can use to get the job done, and these are provided below. 1. Know the industry standard guidance intended for anchor texts One of the best ways to for site owners to start optimising the anchor texts that their websites are using is to determine the existing industry standard guidance. Although a lot of SEO experts argue that there are no set of guidelines that rule the use of anchor texts, many successful websites are trying to follow some of the best practices that they unintentionally realised while dealing with anchor texts creation. So for best results, site owners are encouraged to research about these commonly-used best practices. 2. Know the prescribed anchor texts ratio
Another effective technique that must be accomplished when doing anchor text optimisation is to know the prescribed anchor text ratio. Although this ratio varies according to the type and length of content published in a website, it is important for digital marketers to discover the commonly-used figure. By doing such, they can easily come up with a default plan that will help them determine the number of anchor texts placed on a particular content before publishing. 3. Learn what experts are saying about anchor texts Finally, website owners are strongly advised to conduct in-depth research regarding the experts’ recommendations and suggestions about anchor text optimisation. This is considered as a very effective method of optimisation since knowing what experts have to say about placement and quantity of anchor texts used on the content is proven to provide immediate and accurate benefits since these individuals are the ones who can provide the best feedback. There have been a lot of reports that that came out lately claiming that Instagram is currently on the process of developing a brand new feature which is quite similar to what Snapchat is using as the QR codes. Some experts who are knowledgeable about the upcoming feature hinted that this would be dubbed as the new “Nametags”. They also stated that when implemented on the platform, the feature will make Instagram users follow people that they meet in real life conveniently. Also, the feature will also allow those that they followed to follow their followers back. It was also reported that Instagram would then generate images that are respectively unique to each user. Given this setup, an Instagram user can then use such image for scanning in the Instagram app. Doing this will then allow the one who did the scan to automatically follow that person. Aside from the reports, it was also revealed that one user claimed that he had seen the said feature in the wild. He also has sent some screenshots to TechCrunch which eventually became the basis for the creation of a brief video that somehow demonstrates the feature and this was published on Search Engine Journal.
Given the upcoming feature, a lot of SEO experts and digital marketers are optimistic that this will greatly help the digital marketing industry since the “Nametags” can also be used for marketing tools such as posters, handbills, catalogues and business cards. But despite the reports and rumours, Instagram has not yet an official statement which is centred on this topic. Many website owners and digital marketers usually experience sudden fall on their website traffics. In most cases such fall was not caused by the penalties imposed by Google but because their content has devalued. Unfortunately, not all site owners know this. Thus, whenever their sites’ traffic decreases, they usually blame this on their technical team. So to prevent the blaming scenario, it is best for digital marketers and site owners like you to assess if the traffic fall was caused by devaluation. If indeed it is, you can try doing the steps provided below. Step 1: Check for duplicate content and have these fixed
One of the first things that you can do to improve your sites’ traffic when this has fallen due to devaluation is to conduct an assessment to determine if duplicate contents exist. This is viewed as an important technique since duplicate content significantly contributes to the devaluation in most cases incurs causes the site to incur penalties. In case that the duplicate contents are present, make sure that these are fixed. This can be done by tweaking the content that is regarded as a duplicate so that they may sound and look unique. As soon as the duplicate content is fixed, you will most likely find some significant improvement in your site’s traffic. Step 2: Check for pages with thin content and have these fixed Another important step that you should accomplish to deal with devaluation is to look for pages on your website with thin content. Upon learning the pages with such content, make sure to fix each of these. This is usually done by creating unique content for such pages as well as by making sure that the content when published comes with the correct title tags and meta descriptions. Step 3: Check for pages with 404 Not Found and have these redirected Finally, make sure to check for pages that return 404 Not Found Status. Make sure to have these redirected to active pages with good content. Doing this is very helpful in boosting the value of your site’s content. Also, this will improve your image to your audience. Brand content marketing reboot is very important to digital marketers. This is because the reset usually enables the brand to boost its relevance and eventually increase the revenues that the site owners are earning. However, doing the reboot must be accomplished with utmost caution to assure that it gets the expected outcome. So to help digital marketers out there obtain the best results, this article provides some of the essential steps in doing the brand content marketing the reboot, and these are the following. 1. Rearticulate the story of the brand One of the essential steps that digital marketers should not dare to miss when rebooting their brands’ content marketing is to rearticulate the story that such brands are trying to portray. This is because doing such allows brands to start all over again and project a fresher aura. Given this, there is an excellent chance that the audience will rediscover what these brands are offering. Thus, most brands would once again gain the momentum to maximise their revenues. 2. Define the brand’s verbal strategies
Another essential step that must be accomplished when doing the brand content marketing reboot is to define the verbal strategies of the brand since doing the said technique allows digital marketers to get a clearer grasp of the important strategies that must be implemented. Also, defining a brand’s verbal strategy is very helpful in always reminding digital marketers of the limits of the things that they should do and determine some of the procedures that must not be done. 3. Develop better relationships with other channels Finally, website owners and digital marketers must make sure that they can develop stronger relationships with other channels. This is because doing such is very helpful in making sure that the brand will be able to provide all of the audience’s expectations. In the event a certain brand is not able to readily offer some of the demands from its audience, these can eventually be coped up with the help of various channels that are strongly aligned with it. Google has officially announced that it is currently testing the new “more results” button that will soon be found in the interface of the mobile search results. Google has also hinted that Instead of having the conventional click to the next page function of the Google search results, the upcoming button will allow the searcher to click the “more results” button. Furthermore, an additional search results feature will then load the most current results below the page. In an article posted in Search Engine Land, Danny Sullivan of Google was quoted confirming on Twitter that the test or the new “more results” button has been running on test mode for the past few days. The same article hinted that the new feature seems to have been visible to many users, if not all when users were searching Google using their smartphones. It can be remembered that Google has first tested the new more results button in a very limited manner. However, more searchers are now seeing the new feature more often compared before. When asked for comment, Google reiterated that this is quite normal since it has been their practice to always test new user interfaces in the actual environment before launching. Given these developments, many digital marketers and website owners are very optimistic that Google will continue to provide them with tools that will further make digital marketing using the platform as a whole more user-friendly and convenient. Google ,however, was still silent about the actual release date of the new “more results” button and all that SEO practitioners can do at present is to wait for it to roll |
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November 2018
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