Many website owners and digital marketers usually experience sudden fall on their website traffics. In most cases such fall was not caused by the penalties imposed by Google but because their content has devalued. Unfortunately, not all site owners know this. Thus, whenever their sites’ traffic decreases, they usually blame this on their technical team. So to prevent the blaming scenario, it is best for digital marketers and site owners like you to assess if the traffic fall was caused by devaluation. If indeed it is, you can try doing the steps provided below. Step 1: Check for duplicate content and have these fixed
One of the first things that you can do to improve your sites’ traffic when this has fallen due to devaluation is to conduct an assessment to determine if duplicate contents exist. This is viewed as an important technique since duplicate content significantly contributes to the devaluation in most cases incurs causes the site to incur penalties. In case that the duplicate contents are present, make sure that these are fixed. This can be done by tweaking the content that is regarded as a duplicate so that they may sound and look unique. As soon as the duplicate content is fixed, you will most likely find some significant improvement in your site’s traffic. Step 2: Check for pages with thin content and have these fixed Another important step that you should accomplish to deal with devaluation is to look for pages on your website with thin content. Upon learning the pages with such content, make sure to fix each of these. This is usually done by creating unique content for such pages as well as by making sure that the content when published comes with the correct title tags and meta descriptions. Step 3: Check for pages with 404 Not Found and have these redirected Finally, make sure to check for pages that return 404 Not Found Status. Make sure to have these redirected to active pages with good content. Doing this is very helpful in boosting the value of your site’s content. Also, this will improve your image to your audience.
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November 2018
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