YouTube has recently confirmed that it will soon be starting the use of non-skippable ads to all the videos from creators who were already able to monetise their content. The said update which delighted a lot of digital marketers and site owners who promote their content on YouTube is expected to happen within the current week. Before the actual roll-out, it was learned that verified creators would soon be receiving notifications that will inform them that they can run the non-skippable ads. YouTube hinted that the creators are still given the option to enable the non-skippable adds or not. In case a creator prefers the non-skippable ads enabled, these will then be added to the videos that the creator has previously published as well as on the upcoming content that he or she will upload in the future. Given this information, many SEO experts are quite convinced that the current move from YouTube is quite aggressive. This is because the non-skippable ads were previously made available to a limited number of creators, but now it will soon be available to everyone via the YouTube Partner Program.
Also, it can be remembered that the announcement was made by YouTube on its Creator Insider channel by emphasising the opportunities for verified creators to earn more money. Aside from that, YouTube is also planning to introduce a tool that will soon enable creators the addition or removal of non-skippable ads in bulk. The same tool will also help creators in tracking the audience engagements as well as the actual revenues earned from the videos with no non-skippable ads. With this, the tool will surely be helpful in assessing whether the ad helps or hurts a creator’s content. Finally, many experts believe that the new and the upcoming updates will most likely cause advertisers to pay creators more in exchange for displaying the non-skippable ads on their content and these might create detrimental because the audiences are already used to the habit of skipping YouTube ads.
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We all wonder how Google rankings work. And one of the most common thinking, when a page is on the list of bottom ranking websites is that “the author must be not that good” or has a bad reputation, and so and so. This thought turns out to be a result of some of the updates made to Google’s Quality Rater Guidelines last July. It points to the assessment of low or lowest quality pages. But what precisely are these guidelines? How does it differ from the previous ones? Are they just for identifying if the content creator has not made a good impression on their other works? How do they come into this? Google explained that the changes in the guidelines highlight that some ratings made are also because of overrated content titles. In relevance to that, there are two reasons why a page misses the chance to make it into the list of “quality” pages according to quality raters. One is because the page does not have enough Main Content (MC) that provides readers adequate information on the objective of the write-up. Second, the author lacks sufficient knowledge of the intention of the content they are writing. So for that, the content creator must be familiar with the insights they are sharing with people. These quality raters are advised to give a site a low rate if it does not meet the marks of a page with up-to-date content. And an author with not-so-good overall marks individually can still have the opportunity to redeem their credibility over their work if they can impress Google with simple and yet catchy ideas and turn them into an exciting content. And of course, never share stories that invented, especially if you’re not writing about fantasy and fairytales. We already have Disney and Hollywood films to do that. Content creators have their stuff to do.
In the world of digital marketing, it’s not always the overly intelligent people who capture the “eye of the beholder” but also the creative ones. And you don’t have to be that clever to do that. Be smart enough to know your ways. What with all the recent news about bombings in Middle Eastern countries, climate change and natural disasters, or the Russian election hacking, they all sound as bad as describing how a rotten apple looks. And this is where Google can be put to good use. We use Google features in our day-to-day lives, from work to school and even random stuff such as buying things online, or specifically just to search for anything. One of these features commonly utilised is Google Assistant, a system which is powered by artificial intelligence to generate help such as quick access to a music playlist on your phone. Even getting help about cooking recipes can be done through this, so it not only provides mobile device assistance but also works for household activities and you kind of have to say “Hey Google” to get started. Google is doing an extended version of this, and in a recent experiment only in the US, Google Assistant will now also respond to a request that says “Tell Me Something Good” (Search Engine Land, 2018). And it triggers and filters good news to flood up the search results. That sounds something. So how does this new feature work? Filtered search results are collected news articles from the Solutions Journalism Network who curates and summarises positive stories from different media publishers and outlets. Their purpose is to empower people from all the negativity that poses to discourage readers and alike from all the current news about problems everywhere in the society. Google is looking forward to creating and explore this unconventional tactic, so we can expect to see more updates about this soon.
And just so you know, this system will work on any devices equipped with Google Assistant. So make sure you install it first, and if you feel like you need to break free from all the fatigue of burnt-out news and such, just ask for some positive stories from Google Assistant and get energized with a mix of balanced news diet. This is what it means to have digital marketing in the palms of your hand. It was recently confirmed that Google Analytics has already started the beta testing a new feature which is dubbed as the “Google Signals.” According to reliable sources, the new feature can be considered as a beneficial tool for site owners and digital marketers since it comes with the cross-device reporting function along with several remarketing capabilities. It was also revealed that the new Google Signals enable the users who decided to activate the said feature on their accounts to take advantage of the new set of advertising features that the company continues to enhance to be able to understand its customers across devices better. Aside from that, a post published by Search Engine Journal hinted that the new Google Signals was also designed to implement some upgrades on the existing advertising features to allow Google Analytics to provide the following. 1. Remarketing Google Signals allows remarketing with Google Analytics. This means that the can serve ads in Cross Device-eligible remarketing campaigns for the benefit of users who successfully turned their Ads Personalization on. 2. Advertising Reporting Features With the introduction of the Google Signals, the Analytics will now be collecting additional information from users who have turned their Ads Personalization feature on. 3. Cross-Device reports By utilising the aggregated data obtained from users who already turned on their accounts’ Ads Personalization, Google Analytics will be able to come up with a model behaviour that will represent a whole user base that operates across various device types. Given the number of additional and useful features it provides, many SEO practitioners and digital marketers are considering the idea of giving the Google Signals a try. Thus, Google has provided a specific set of steps that will allow users to access the new feature. These are as follows.
First Step: Sign in to Google Analytics. Second Step: Click the “GET STARTED” found in the blue notification banner right at the top of the page. Users can also navigate to the Property column > Tracking info > Data Collection and carefully follow the instruction provided in the blue dialogue. Third Step: Click on the information and activation panels. Fourth Step: Carefully read the information regarding the new Google signals and then click “CONTINUE.” Fifth Step: Activate Google signals Finally, Google announced that the availability of the Google Signals’ activation option would roll out to all users in the coming weeks. Google finally implemented a new and groundbreaking update on its Google Assistant, and this news delighted a lot of digital marketers. This is because the latest improvements on the Google Assistant enabled it to read the latest news on Google out loud. Thus, those who are trying to promote content in news form can now benefit from this innovation. Aside from that, many SEO experts and digital marketers strongly agree that Google’s current move in improving the functionality of the Assistant can be considered as a great leap since the previous version of the said feature was only capable of reading brief snippets of stories that were published by a selected number of publishers. Also, it can be remembered that the users of the previous version of the Google Assistant have very limited control over the content that the feature can read for them. Apart from the confirmation that a new capability was introduced, it was also revealed that the updated Google Assistant is now capable of searching for news about specific topics particularly those that the users would want to explore.
Furthermore, the Google Assistant when used along with smart speakers can easily read through the desired new articles that a user is interested in hearing. The same command can also be utilized on smart displays allowing it to play relevant videos on YouTube. Google also hinted that the Assistant is designed to give credits to publishers by revealing the name of the publication as well as provide article suggestions for the user to listen to and provide the useful links where such stories can be read in full. Google has begun the transitioning of accounts from the older version of the Google AdWords or currently dubbed as the Google Ads into the new one. It can be remembered that the primary purpose of the said update is to allow digital marketers, site owners and advertisers with a range of new resources help them conveniently manage the complicated procedures that come along with paid search advertising. It was revealed that the new version of the Google Ads interface offers a lot of new features that are intended to assist digital marketers and advertisers obtain the new insights needed to boost their sites’ performance. Also, the current version of the interface is offered with artificial intelligence or AI as well as some machine learning features that are accessible to automate key optimisations easily. Thus, the users of the interface can now focus more attention on developing the best account strategies and analysis. To provide a clearer view of the picture, this article provides some of the other notable features of the new interface and, these are the following. 1. New standard dashboard
Upon logging into a specific Google Ads account, users can now see the new account overview which is displayed in a dashboard format which offers the standard performance metrics with some of the key metrics that enable users to conveniently check the overall performance of the account. The new dashboard also allows users and advertisers to easily understand the specific performance direction which will soon be trending. Thus, they can easily make better optimisation decisions. 2. New recommendations engine The latest version of the Google Ad interface also comes with the new and more robust recommendations engine. This feature is intended to provide the user with the recommended optimisations that are based on the actual performance of a campaign as opposed to its goals. This feature also enables automated optimisations that a user can immediately implement with just a few clicks. Finally, the feature provides PPC marketers with the needed optimisation guidance that helps them determine the things that they can do with the available data provided by the recommendations engine. 3. New custom dashboards The new interface also offers a feature that enables the users to create customised dashboards. In doing this, they can place, mix and match dozens of data fields into the dashboard to come up with a real-time version that shows the necessary performance metrics that are important to them. It was recently confirmed that Google has finally expanded its “Featured Snippets,” a piece of news which delighted a lot of digital marketers and owners for this will allow them to boost their content promotion more conveniently. The news regarding the snippet’s expansion also hinted that the improvement has allowed the company to include the buttons intended for the Google Suggest, a function that was announced last January. It was revealed that the improvement made on the Featured Snippet currently allows it show navigational buttons that resemble the shape of a “chiclet” to automatically show when a user tries to enter vague search queries especially those with more nuanced variations. Such buttons will then help the user to easily navigate towards a more specific response. Upon seeing the images of the feature, many SEO experts were convinced that the newly-introduced navigational buttons look like an extension of Google’s Suggest feature. Also, a majority of these experts agree that the new feature provides users with the opportunity to have the applicable search suggestions that offer a navigational element. But despite of the improvements seen by a lot of users, Google has not yet issued any official announcement. However, the changes mentioned earlier are now visible in various searches along with a lot of reports that this was tested across multiple browsers. Also, any user can test this using their queries. Aside from the positive features mentioned above, SEO experts believe that these functions will most likely enable Google to bring more traffic to websites which can provide more specific information to users. Finally, this can also be regarded as a win-win situation for websites and users that offer and search for less generic content. |
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November 2018
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