It was recently revealed that Instagram has now reached 1 billion monthly active users. The latest statistics hinted that its number of users has tremendously increased from about 800 million, a figure obtained in September 2017. Thus, a lot of digital marketers and SEO experts now consider Instagram as the fastest growing social network globally. According to the latest reports, Instagram’s number of monthly users has grown by about 200 million within the period from September 2017 to the first weeks of June. Given this increase, it is quite correct for experts in the to consider such a margin of increase as a sufficient factor to acknowledge that Instagram now holds the fastest growing social media platform to date. Many experts also pointed out that although Facebook presently has the most number of active users, its monthly growth has somehow stalled to about 3.14 percent. Snapchat’s monthly growth, on the other hand, continues to slow down and the latest figures revealed that it is only around 2.13 percent. At a quick glance, Facebook and Snapchat’s monthly growth is significantly lower compared to that of Instagram’s 5 percent growth from quarter to quarter.
Aside from noticing the tremendous increase in Instagram’s number of active users, many experts also hinted that the sudden improvement in Instagram’s popularity can be regarded as quite ironic since such change was partially attributed to its new features particularly the filters and stories which are somehow copied from that of Snapchat. But despite such criticism, the current condition in the number of active Instagram users is viewed by many digital marketers and site owners as an opportunity. This is because they can utilize Instagram to boost the promotion of the products and services that they are trying to promote. Furthermore, using Instagram can also assist in improving the visibility of their sites along with the content that they tend to promote to their audience.
0 Comments
Google has recently announced that a major update was implemented on its Search Console Analytics API intended to help digital marketers and SEO experts to have access to important data for 16 full months. In an article published in Search Engine Journal, it was revealed that the recent update was designed to expand the amount of data that can be accessed using the Search Console Analytics API. The same article also explained that the improvements made now enable users to access full 16 months of relevant data that are automatically provided by the web UI. It can be remembered that when Google introduced the all-new web version of the Google Search Console for the web in January, it has enabled users to view the past 16 months of data and this allowed them to conveniently determine the changes that they implement to further boost their sites’ performance.
During the said announcement, Google has mentioned that the API version would also be tweaked to grant users access to 16 months of data. However, SEO practitioners haven’t heard anything about the said plan since then. Thus, the recent announcement that Google currently provided is now considered as the fulfillment of its previous intention to provide users with such functionality. The latest announcement was revealed to the public via Twitter. In a post made through the Google Webmaster’s official Twitter account and dated 19 June 2018, Google hinted that the access to 16 full months of data provided by the UI is now available. Due to these changes, users can now easily integrate such data on their CMS as well as when creating their own tools. Also, a link was provided to users to access a document that further explains the tweaks that are readily available. The latest batch of updates implemented by Google is presently regarded as a breakthrough since this will help Search Console UI users to work more conveniently because the amount of available data in the console has increased and this allows them to come up with more options to improve their sites’ performance. YouTube has recently announced that they have implemented a very significant improvement in their system. This time, the video-sharing platform confirmed that some enhancements in the system used to validate the number of likes and dislikes received by video content posted on the website are now in place. Given the nature of this confirmation, a lot of digital marketers and website owners are now considering this move as a favourable improvement for them since the total numbers of like and dislike that their videos posted on YouTube can now be counted accurately. It can be remembered that the information regarding the new update was announced by one of YouTube’s representatives via the YouTube Help Forum. On the said forum, a certain “YT Lukas” clearly hinted that the platform’s validation system is now very much capable of ensuring that the number of likes and dislikes that every video posted on the site originate from real people instead of coming from bots or computer programs that some users use to boost the level of engagement that their content creates.
Although the number of likes and dislikes received by a YouTube video is usually considered as common figures found below the content, SEO practitioners and digital marketers consider this as an important signal because this serves as one of the factors that determine the content what shows up in search results as well as the section popularly known as the recommended videos section. Given this information, the recent announcement can be regarded as good news for creators as well as other individuals who are making use of the site to promote their content, particularly those who have been receiving an unfair amount of dislikes from their detractors since YouTube’s counting mechanism now becomes more accurate. Finally, the latest improvement can also help digital marketers in selecting the type of videos that they are using to promote the content, products or services that they showcase using the platform to earn more revenues. Facebook has recently introduced a new feature dubbed as the ‘Memories.’ Based on the latest situation, the popular social media platform started a new feature on its website that allows users to visit as well as reminisce about the top posts that they have published in the past years. According to Facebook, the new “Memories” page is designed to feature the collection of top posts published by users on their accounts from the previous years. This includes text posts, major life events, photos and videos. When asked to explain the reason behind this latest move, Facebook hinted that they implemented such feature to allow users to reminisce their past posts since this creates a positive impact on the people’s mood. Although most people view this update as an effective way to boost the user’s personal experience in using Facebook, many digital marketers, website owners and SEO experts see this innovation as an opportunity to improve their SEO campaigns from a marketing perspective. This is because the new feature allows them to revisit the top content that they have previously posted on Facebook and allow these to become visible to their audience. Thus, such posts could somehow enable their audience to take note of the worthwhile content that they have posted in the past.
As of the present, it was revealed that the Memories page provided by Facebook would include any of the sections provided below. 1. On This Day: This includes the past posts as well as the major life events that a Facebook user posted a few years ago on the same given date. 2. Friends Made on This Day: This highlights the list of friends that a user has made on the very same date in the past. It also comes with special collage or videos that enables a user to celebrate his or her anniversaries with friends. 3. Recaps of Memories: This feature provides monthly or seasonal recaps of the memories that are introduced using a short video or a bundled message. 4. Memories You May Have Missed: This includes the posts that the user might have missed from the previous week. Aside from that, Facebook also explained that not all important or preferred posts from the past are going to be included on the Memories page. However, they assured that their team would continue to create a better design as well as tweak the features of the Memories page and allow this to come up with posts that are created thoughtfully. Facebook has recently announced that they will start placing ads on stories that were able to reach a total of 150 million views in a day. Although many SEO experts view this initiative as a strategic move for Facebook, many digital marketers and site owners see this as an opportunity to promote their websites through Facebook ads.
It can be remembered that Facebook has rolled out the “Stories” feature about 14 months ago and this eventually caught the interest of its users. Within the said period, the use of the feature has become popular as evidenced by some stories that were able to reach more than 150 million daily views. Thus, Facebook saw the opportunity to place ads on stories that successfully reached the above-mentioned number of views for promotional purposes. Facebook’s current move is also somehow viewed as the social media platform’s way of coping with the same ad placement efforts that Instagram has already conducted. It can be remembered that Instagram has earlier introduced a feature which similar to the “Stories” and it took such function about 5 months to reach the 150 million daily views mark. After reaching the said milestone, Instagram has then started placing ads on their version of the stories and the results seemed profitable. Aside from the announcement about the placing of ads, Facebook also revealed that they have started the tests this month in Mexico, Brazil and the USA. They started placing ads in the form of 5-to-15-second videos that Facebook users can easily skip and proceed to another story. As of the present, Facebook explained that the ads placed on qualified stories still offer no benefits to brands. In short, these are currently used for exposure purposes. However, Facebook is planning to add ads with click-through value and those that come with call to actions in the coming months. Given these moves and upcoming plans, many digital marketers and website owners view this as a way for them to promote their products and services given that Facebook is quite popular and can reach a relatively large portion of the web population. Creating an effective and relevant SEO strategy is one of the essential aspects of SEO that digital marketers and site owners should always consider. This is because doing so allows them to get the best of out of the SEO practices and optimisation that they are trying to implement. But due to the ever-changing trend in search engine optimisation, a lot of digital marketers are having a hard time in deciding about the things that they should include in their campaigns. As a result, many of them failed to fully optimise their sites’ potentials. So, to prevent this from happening, this article provides some of the essential things that every SEO strategy should include, and these are the following. 1. A clear strategy mapping
Digital marketers are strongly advised to create a clear mapping of the strategies that they wish to implement in line with their SEO plans. Many SEO experts always do this step since this is very helpful in getting a clear grasp of the critical aspects that they should take into consideration during the optimisation process. Also, having a clear strategy mapping helps them determine the amount of time and resources that they need to accomplish an effective site optimization campaign. Furthermore, this helps them prioritise the essential techniques to use and set aside those that are of lesser importance. 2. A greater understanding of the company Having a clear understanding of the company’s goals, objectives and intentions of operating a website is also an important element that every SEO strategy should consider. This is because doing such enables digital marketers to determine the things that they should do as well as their limitations. By knowing the company well, those who are involved in SEO campaigns will also determine the products and services that the company is trying to promote. Thus, knowing such things well will further enhance their creation of a more effective SEO strategy map. 3. A greater understanding of the audience Finally, being able to create an effective and positive SEO strategy can be enhanced by knowing the company or site’s audience. May successful SEOs view this as an essential step in handling website optimization since doing such allows them to determine the exact direction where their SEO campaigns should go. By knowing their audience needs, any SEO practitioner can conveniently come up with content and other materials that will eventually boost the site’s chances of catering the needs of their target audience. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2018
Categories |