It was recently revealed that Instagram has now reached 1 billion monthly active users. The latest statistics hinted that its number of users has tremendously increased from about 800 million, a figure obtained in September 2017. Thus, a lot of digital marketers and SEO experts now consider Instagram as the fastest growing social network globally. According to the latest reports, Instagram’s number of monthly users has grown by about 200 million within the period from September 2017 to the first weeks of June. Given this increase, it is quite correct for experts in the to consider such a margin of increase as a sufficient factor to acknowledge that Instagram now holds the fastest growing social media platform to date. Many experts also pointed out that although Facebook presently has the most number of active users, its monthly growth has somehow stalled to about 3.14 percent. Snapchat’s monthly growth, on the other hand, continues to slow down and the latest figures revealed that it is only around 2.13 percent. At a quick glance, Facebook and Snapchat’s monthly growth is significantly lower compared to that of Instagram’s 5 percent growth from quarter to quarter.
Aside from noticing the tremendous increase in Instagram’s number of active users, many experts also hinted that the sudden improvement in Instagram’s popularity can be regarded as quite ironic since such change was partially attributed to its new features particularly the filters and stories which are somehow copied from that of Snapchat. But despite such criticism, the current condition in the number of active Instagram users is viewed by many digital marketers and site owners as an opportunity. This is because they can utilize Instagram to boost the promotion of the products and services that they are trying to promote. Furthermore, using Instagram can also assist in improving the visibility of their sites along with the content that they tend to promote to their audience.
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November 2018
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