Facebook will be implementing two important updates to its Page Insights. It was found out that one of this will affect the manner of calculating the organic reach. Given its nature, the update is expected to aid digital marketers and website owners in boosting their sites’ rankings and discoverability when used well. In an article published online, Facebook explained that by February 12, they would start to calculate the reach of a post based on the number of times this has entered in a person’s screen. Thus, the measurement of the organic reach of Pages becomes more consistent with the manner in which Facebook measures the reach for ads. A lot of SEO experts also view Facebook’s latest move as a good move since this is far better than the traditional method of measurement wherein the page post’s reach is calculated based on the number of times a post is loaded into the news feed. As soon as the post is delivered into the news feed, it will automatically be counted as a view, regardless of whether a user actually scrolled down to view the post or not. Also, Facebook cleared that the change will not affect the distribution of the News Feed. However, it is expected to cause the reach of the metric to initially go down. Furthermore, the number will most likely be lower, but the good thing is that it is more accurate given that the actual views are being recorded. As part of the transition and allow digital marketers to get used to the new reach metric record, Facebook will continue to make old metric available in the overview section of the Page Insights. Aside from the organic reach update, the user interface of the Page Insights for mobile. When the update is implemented, it will then allow the commonly used metrics such as the following to appear at the top of the mobile Page insights.
Given these updates, Facebook will become more useful and user-friendly to digital marketers and website owners who are using the social media to further their SEO campaigns as well as those who frequently utilise Facebook mobile to market the services and products they offer.
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Google is currently in the process of working on a brand new version of the Google+ intended for Android. It was revealed that the upcoming version is all brand new and completely rewritten. According to Leo Deegan, a Google+ engineer when interviewed by Search Engine Journal, the new version of the G+ is scheduled to be launched within the next few days. He also revealed that although the new version will look like the current app, users can expect some changes, especially on the app’s technical features. It was also found out that aside from the rewriting the app’s core features, the upcoming Google+ version for Android will obtain some new updates such as a redesigned photo lightbox, improved scrolling and stream rendering along with a swipe up function when leaving comments. Also, the upcoming version will come with the grey-spammed comments that the post authors can view.
Since the development of the new Google+ version for Android is still on the process, potential users are strongly advised to be more patient since the process involves a lot of adjustments. Google also admitted they had encountered a few known issues and these are still being worked on. The tech giant, however, explained that these issues are quite normal knowing that the app is subjected to total rewrite. But despite these, Google somehow assures that the new Google+ app will most likely be available on Android in the next few days. A lot of SEO experts recently spilled a relevant piece of information that can help digital marketers and website owners boost their site discoverability and they are commonly referred to as the so-called “Amazon Hidden Keywords.” Unfortunately, not all who can benefit from using these keywords are aware of the potential gains that they could provide. So to help them fully understand what these keywords, this article breaks down some of their most important aspects and these are following. DefinitionAmazon’s hidden keywords are the 250 characters for each field that users provide to Amazon to assist in the boosting the search results pages’ discoverability. These are also the terms that Amazon returns after an ad of a sponsored product shows, clicked on, and purchased. Aside from that, a lot of SEO experts also believe that these keywords also originate from the granted queries that the customers enter when they search on Amazon. How to Use the Hidden KeywordsAmazon search and the manner it provides results is different compared to what Google does. Due to this, it is best for users to use data from Amazon or utilise their personal listings when populating and perpetuating Amazon’s keywords field. Thus, the Search Terms Report, the product details, attributes, or features and lists provided by clients will most likely work well. Furthermore, interested users are strongly advised to use single space to separate the terms that they want to search to obtain more favourable results. How to Add Hidden Keywords Although adding hidden keywords is different, it can still be conveniently added by users to products. However, this can be accomplished a per product basis using the Amazon Seller Central UI. To do this, users are required to log in to Seller Center then click Amazon’s Inventory tab. Upon doing this, all they need to know is to look and click the “edit” button on the right side of the page. They will then see “offer” tab and click on “keywords.” After that, the open the hidden keywords section will appear, and they can then do the actual keyword addition.
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2018
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