10/22/2018 0 Comments Bingbot Gets the Needed UpdateBing finally confirmed that its search crawler dubbed as the Bingbot was recently updated. Such news delighted a lot of site owners, digital marketers and SEO practitioners. This is because the recently-implemented update was designed to improve and to maximise the Bingbot’s crawl efficiency. It is worth noting the Bing’s latest move is essential since the Bingbot which is similar to Google’s Googlebot is responsible for crawling and discovering new and updated content and add these to Bing’s index. Thus, any improvement implemented on the Bingbot will surely affect the performance of any website and at the same time boost Bing’s relevance and popularity to users. According to some news published on the web, the implementation of the latest Bingbot update was probably brought about by a series of complaints from webmasters and directed towards Bing claiming that the bot does crawl frequently enough. Due to this, many site owners currently believe that the content included on Bing’s index might not be that fresh as they claim it to be.
Aside from that, there are also a lot of site owners who believe that Bingbot crawls too often and this causes many constraints to most of the websites’ resources. But even though both the previous claims are most likely true, Bing looked upon their system, and its assessment led to the realisation that the issue was an engineering problem which was not fully resolved yet. Thus, Bing took all the necessary steps to have the Bingbot updated. As of the present, Bing’s latest update is credited as responsible for helping site owners in making their new and updated content will look appear on Bing’s index in a very timely manner. Finally, the updated is also lauded for not compromising the performance of a website’s resources.
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Facebook recently confirmed that it had introduced a new tool dubbed as the Creative Compass. It also revealed that the said tool is designed to help digital marketers, website owners and businesses in measuring the effect of Facebook ads on the products or services that they are offering. Based on several news clips published on the web, the Creative Compass is designed to evaluate an ad creatively by examining some of its key elements. Also, the tool will include the ranking of ads based on a scale starting from the low impact to high impact. In an article published by Search Engine Journal, it was revealed that the evaluation of Facebook ads would be conducted by considering various aspects such as their noticeability, brand association and brand fit. Also, the additional aspects which include message comprehension, believability, information content, emotional reward and call to action are likewise taken into consideration.
Aside from providing the confirmation, Facebook also hinted that the Creative Compass tool would surely help businesses to understand the possibility that the audience that they are targeting will most likely take action right after seeing their ad. Furthermore, the tool will also help businesses in changing or cancelling that ads they post on Facebook to promote their product or services that are not effective in enticing the audience. Finally, it was found out that Facebook is currently testing the tool with the help of select partners. It was also revealed that Facebook is planning to make the tool available in 2019 to its marketing partners. It was recently confirmed that Google started monitoring as well as the recording of a number of phone calls that originated from call-only ads or call extensions all over the US.
Since this move is expected to create significant impacts on some users, advertisers and digital marketers, Google was obliged to provide an official statement regarding the latest initiative. According to Google, such calls are being monitored and recorded since this is a great way for the company to boost the effort in improving the quality of calls for the benefit of users and advertisers. Google also explained that when a certain user makes a call using a call-only ad or call extension, he will immediately hear a short message that will inform him that Google might record the call for quality assurance. Also, Google hinted that the recording would be used for evaluation to determine the site’s compliance with the policies of Google ads. Furthermore, the feature is intended to help evaluate calls to reduce spam and fraud. In case Google evaluated a call, and it finds out that an advertiser has violated the company’s policies, Google will automatically disapprove the ad or extension where the call was initiated. Google, however, stressed that advertisers could request to be exempted from call monitoring and recording if they are receiving calls that cannot be recorded for legal or regulatory reasons. Finally, Google cleared that advertisers will now be asked to opt-in to call monitoring and recording as a requirement for availing the call-only ads or call extensions. It was recently confirmed that YouTube is set to remove channels from its partner program. This is because such feature became a source of massive complaints from advertisers, users and digital marketers and almost all these surfaced due to duplication. Given this confirmed move, the channels are no longer able their content. It can be remembered that it is a given fact that channels can be conveniently removed from YouTube’s partner program by just a mere violation of any of its policies. However, YouTube stressed that the cause of the latest event was mainly due to duplication, coincidentally on the one area where people are asking more questions lately. Apart from the clear confirmation, YouTube through its representative tried its best to clear up the confusion that the company’s move has caused. This is by starting a thread on the YouTube Help forum which is intended to provide an explain the meaning of being removed from its partner program due to duplication. Aside from the details regarding the new move, YouTube provided additional information intended to help YouTube users to determine if their content is in danger of being removed due to duplication. Among the most significant indicators are the following.
Finally, YouTube stressed that the channels that were removed from the partner program due to duplication are still allowed to remove or update their content to comply with the policies set by YouTube. |
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November 2018
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