What with all the recent news about bombings in Middle Eastern countries, climate change and natural disasters, or the Russian election hacking, they all sound as bad as describing how a rotten apple looks. And this is where Google can be put to good use. We use Google features in our day-to-day lives, from work to school and even random stuff such as buying things online, or specifically just to search for anything. One of these features commonly utilised is Google Assistant, a system which is powered by artificial intelligence to generate help such as quick access to a music playlist on your phone. Even getting help about cooking recipes can be done through this, so it not only provides mobile device assistance but also works for household activities and you kind of have to say “Hey Google” to get started. Google is doing an extended version of this, and in a recent experiment only in the US, Google Assistant will now also respond to a request that says “Tell Me Something Good” (Search Engine Land, 2018). And it triggers and filters good news to flood up the search results. That sounds something. So how does this new feature work? Filtered search results are collected news articles from the Solutions Journalism Network who curates and summarises positive stories from different media publishers and outlets. Their purpose is to empower people from all the negativity that poses to discourage readers and alike from all the current news about problems everywhere in the society. Google is looking forward to creating and explore this unconventional tactic, so we can expect to see more updates about this soon.
And just so you know, this system will work on any devices equipped with Google Assistant. So make sure you install it first, and if you feel like you need to break free from all the fatigue of burnt-out news and such, just ask for some positive stories from Google Assistant and get energized with a mix of balanced news diet. This is what it means to have digital marketing in the palms of your hand.
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November 2018
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