The use of anchor texts in publishing content is an essential aspect that digital marketers and site owners badly need to master. This is because anchor texts help websites acquire the required ranking for the keywords that they are using. Unfortunately, many digital marketers failed to optimise their use of anchor texts. As a result, their lack of proper knowledge regarding the subject matter prevented them from getting the benefits that optimised anchor texts can provide. So to help site owners optimise their sites’ anchor texts, this article provides some of the best practices that they can use to get the job done, and these are provided below. 1. Know the industry standard guidance intended for anchor texts One of the best ways to for site owners to start optimising the anchor texts that their websites are using is to determine the existing industry standard guidance. Although a lot of SEO experts argue that there are no set of guidelines that rule the use of anchor texts, many successful websites are trying to follow some of the best practices that they unintentionally realised while dealing with anchor texts creation. So for best results, site owners are encouraged to research about these commonly-used best practices. 2. Know the prescribed anchor texts ratio
Another effective technique that must be accomplished when doing anchor text optimisation is to know the prescribed anchor text ratio. Although this ratio varies according to the type and length of content published in a website, it is important for digital marketers to discover the commonly-used figure. By doing such, they can easily come up with a default plan that will help them determine the number of anchor texts placed on a particular content before publishing. 3. Learn what experts are saying about anchor texts Finally, website owners are strongly advised to conduct in-depth research regarding the experts’ recommendations and suggestions about anchor text optimisation. This is considered as a very effective method of optimisation since knowing what experts have to say about placement and quantity of anchor texts used on the content is proven to provide immediate and accurate benefits since these individuals are the ones who can provide the best feedback.
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November 2018
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