The use of mobile devices continues to grow and becomes more important as days go by. This was probably one of the reasons why Google has recently rolled-out the mobile-first index and continues to improve the said algorithm. Given this scenario, it is essential for digital marketers and website owners to learn how to optimise the mobile landing pages that they are using for their mobile campaigns. To do this, they can conduct extensive research on how the proper optimisation is done. They can also consider doing any of the tips provided below. 1. Use straight to the point content.
Using straight to the point content on mobile landing pages is viewed as an effective optimisation method that digital marketers and site owners should use for their mobile campaigns. This is because using such allows the audience to easily see what the site is trying to offer since mobile users usually use a limited amount of attention when accessing mobile pages. To do this, site owners should make sure that the landing pages’ content is making use of relevant messaging up front to catch their attention even at first glance. Doing this technique is also important in building a good mobile pages audience given that such pages come with limited space caused by the existing size constraints on mobile devices. 2. Place greater emphasis on content length and placement. Another effective method that must be adopted to boost mobile landing pages is to place greater emphasis on the length and placement of the content used on mobile pages. In most cases, many successful mobile pages campaigns employ a notable call to action to entice their audience. For better results, they usually place these call-to-actions in the strategic part of a page, most of the time on the in the area where users can see them without having to scroll up or down when they use a smartphone or other mobile devices. 3. Use content which is compatible with various mobile devices. Finally, using content which is compatible with various types of mobile devices is important in optimising mobile landing pages. This is because doing such assures that the audience will be able to access the landing pages regardless of the mobile device they are using and eventually encourage them to become more engaged with what the mobile website pages are trying to offer.
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November 2018
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