5/29/2018 0 Comments Top Tips for Domain Name SelectionSelecting a good domain name is an integral concern that digital marketers and site owners should readily address when they decide to engage in a digital marketing business. This is because selecting the best domain name will greatly affect the outcomes of the business ventures that they are planning to embark on. Unfortunately, many digital marketers have failed to secure the best domain name for their sites, and this made the launching of their SEO campaigns less productive. So, if you are planning to engage in digital marketing and SEO, make sure to select the best domain name for your site using the tips provided below. 1. Make sure your domain name matches your brand name. The first thing that you should consider when choosing a domain name is the fact that it should match your brand name. Many professional and successful SEO strongly recommend that this concern must be addressed to since a domain name which is different to that of your brand is not good since a similar domain, and brand name allows the audience to easily look for your website in case they have heard your site and started typing this on search engines. Thus, having a domain name which is an exact copy of your brand greatly boosts the chances of your site to be discovered. 2. Make sure that your website is well-branded.
Aside from complying the similarity requirement, it is also essential that your website is well-branded. This simply means that you should choose a brand name which is clear, unique, meaningful and catchy. To do this trick, you should think of how your brand sounds when read, how it looks when written down and how relatable the branding is. Always remember that the outcomes of the branding will automatically affect the level of discoverability that your site will achieve. 3. Make sure that your domain name is easily spelled or read. Since your domain serves as the main door of your site, there is a great need for you to select the one that can be easily spelled or read. Always bear in mind that majority of your target audience are usually in a hurry and most of them don’t have ample time to search for sites that are hard to spell or read. Furthermore, make sure to avoid using hyphens in your brand and domain name. This is regarded as a poor strategy among site owners since a hyphen makes the site look spammy and downright ugly. Finally, keep your domain name short. This is because doing such makes your website highly discoverable since the domain name can be easily remembered, spelled and typed into search engines. Also, doing this will make your root domain short which will eventually help your site’s URLs to become shorter.
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