12/19/2017 0 Comments SEO Concepts worth Mastering IN 2018
1. Semantic Search
One of the top SEO concepts that digital marketers should master to gain better revenues for 2018 is the semantic search. This is because the semantic search feature has significantly improved and this means that the search engines are now capable of understanding query concept better. Thus, knowing how to manipulate the semantic search feature would automatically allow customers to conveniently find the services and products offered by websites. 2. Featured Snippets Another essential SEO concept that website owners should master for 2018 is the featured snippets. Many SEO experts consider this as a crucial strategy since Google’s introduction of the Featured Snippets to their SERPs promoted the provision of “rich answers” or fact-based answers to the customers’ queries. So, mastering the featured snippets feature will surely benefit digital marketers since doing so will surely boost the visibility of the products and services that their websites are offering. 3. Voice Search and Virtual Assistants The use of voice search features and virtual assistants such as Siri, Alexa and Cortana, is also regarded as one of the SEO concepts that website owners and digital marketers should know well. This is because doing so will inevitably make their websites more visible to potential customers that are fond of using virtual assistants and voice search functions. Thus, boosting the site’s popularity on such features increases the chances of selling more products or getting a lot of service subscriptions.
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