A lot of website owners and digital marketers consider having more content on their site as a solution to almost all content marketing problems that they encounter. In most cases, they usually publish more content that uses more relevant keywords and designed to draw more backlinks to obtain the real-world rankings they want. They also publish content with interactive and satirical format whenever more social shares are needed. Although these practices work, a lot of SEO experts believe that these strategies only provide short-term goals. So to offer long-term solutions to most content marketing problems, site owners and digital marketers are encouraged to have their SEO processes and strategies documented regularly given that a recent CoSchedule survey revealed that those who do these practices more often were reported to obtain more success in their businesses. Finally, site owners are encouraged to try doing the simple steps provided below. 1. Revisit your business priorities and content plan alignmentRevisiting your business priorities to determine if this still aligns with your content plan is an important step that must be undertaken when doing your regular site housekeeping. This is because doing so will allow you to determine if you might have pivoted away from your original plans. If so, there is a need for you to update the content of the site to align with such changes. Doing such will also help you turn people from strangers to visitors who are interested in buying the goods or availing the services offered on the site. 2. Know your site’s audienceAnother important strategy that you should take into account to deal with your site’s recurring content marketing problems is to know your audience. By doing such, you can determine the needs and interests of your audience, and with this, you will be able to tune or adjust the content published on the site to cater to what they want. Furthermore, being able to know your audience will help you formulate the upcoming strategies that must be employed to further boost your business in the future. 3. Come up with an editorial calendar.By doing the first two steps discussed above, you will surely be able to develop additional strategies that will complement those that already exist. Due to this, you need to come up with an editorial calendar that will eventually help you know the appropriate period when to implement such changes. Having such calendar will also help you avoid missing out the implementation of important strategies that can increase your site’s revenues.
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November 2018
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