Knowing the most people are searching for on the web is an important strategy that website owners and digital marketers should master. This is because doing so can help them determine what particular set of products or services to offer on their sites. Unfortunately, not all website owners and digital marketers are aware of this, and their lack of appropriate knowledge has prevented them from getting the best results. So to help them, this article provides some of the tools that will help them determine what the audience is searching for on the web and this includes the following. 1. Google Trends One of the most common tools that can be used to determine the products or services that the people are searching for various sites is Google Trends. With this tool, those who are interested in knowing the top searches for a particular period cab quickly and conveniently check the top stories. In addition to that, this can be used to conduct a more specific search as well as compare various keywords. The comparison can be accomplished by typing a particular keyword on the search box provided on top of the page, clicking the compare feature and providing the second keyword. For a more up to date comparison, the user can easily adjust the date whenever needed. Finally, this tool can also be used to find data and related queries from different countries along with other related queries that are helpful in coming up with various keyword strategies. 2. SEMRush Another efficient and effective tool that can be used to determine what the people are searching for from sites is the SEMRush. The tool is a favourite since can conduct specific searches. All that is needed to do is for the user to type in a chosen keyword or phrase and allow SEMRush to search. Aside from the free version, a paid format is also offered which provides more exciting and useful features. 3. Twitter Twitter can also be used as an effective tool to look for the most relevant searches that website users have. It uses a special algorithm that pushes and highlights various trends based on the data obtained from a particular region and the individuals or groups that the Twitter handler is trying to follow. Due to this, a Twitter user can determine the most searched keyword in a designated area.
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November 2018
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