Mastering the best available SEO tactics is an essential concern that website owners and digital marketers should take into consideration in 2018. This is because doing such will surely help them significantly boost the revenues earned by their websites. But aside from adopting the best tactics, it is also vital for them to avoid the bad ones particularly those that might lead their sites to be penalised. So to help them, this article enumerates the common SEO tactics that must be avoided in 2018, and this includes the following. 1. Excessive link building Although link building is a crucial part of SEO, doing this in excess is a tactic that website owners and digital marketers should avoid in 2018. They should always bear in mind that doing link building using unnatural methods like purchasing links, creating poor link directories and employing excessive link schemes will eventually make any website look spammy and the probability of getting penalised increases. Thus, digital marketers are strongly encouraged to carefully utilise link building as an SEO tactic since using this carelessly will automatically diminish its value and worst it can perpetually ruin a website’s image. 2. One page per keyword variation
Another common practice that site owners are guilty of doing these days that might eventually harm their SEO strategy, in the long run is using the one page per keyword variation. Although this can be a good practice, in the beginning, the latest features used by well-established search engines such as Google will presently consider this as a negative strategy given that site users nowadays are demanding for valuable content whenever they visit a particular page. 3. Failure to fix crucial technical problems Intentionally ignoring some of the crucial technical issues that are present on their websites is another practice that digital marketers should try to avoid in 2018. This is because any technical problem present in any site can cause harmful effects to its ranking. Thus, website owners should always make sure that they eliminate common technical issues like mobile errors, pages that were blocked unintentionally, pages with longer loading time and improper redirects. 4. Not optimising images Finally, site owners are advised to optimise the images they use on their websites since failure to do so prevents them from obtaining the benefits that image optimisation can provide. Many SEO experts currently recommend that digital marketers should provide filenames as well as alt attributes to the images they upload. This is because doing so can help their websites look more reputable.
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November 2018
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