Snapchat will now try to mimic how Twitter works as part of its bid to expand the company’s reach. According to reports, Snapchat will now allow online users such as digital marketers to share as well view content outside its app. The new feature, however, will only be limited to a number of stories that appear in their redesigned Discover tab. The stories that will appear might include official Stories from celebrities and influencers. Those stories will then be curated by Snapchat’s team, and its Search Stories will be automatically grouped by the company’s computers. However, the premium stories such as those published by media companies will remain locked within the app. Although Snapchat will be allowing the content to go beyond its walls, the company assures its users that it will maintain the ephemerality of such content. They explained that people would only be allowed to view official stories outside the app for 24 hours while the Our Stories, as well as the Search Stories, will be accessible for 30 days.
Snapchat also explained that when visitors click the link of a particular story it will automatically play on the company’s site, and it will show a button on the page that will allow people to download the Snapchat app. It was also explained that this move is aimed to enable people without Snapchat accounts to see Stories from the outside and encourage them to download the Snapchat app and eventually use it. Finally, doing this provides Snapchat with an opportunity to stretch reach globally and improve the company’s audience base.
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November 2018
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