Twitter recently made a bold move of increasing the maximum character count of each tweet from 140 to 280. The move was triggered by the result of a short test which revealed that longer tweets are receiving more engagements.
According to a reliable source, the doubling of the character limit will only be limited to certain countries where cramming is an issue. But since cramming is not an issue in countries using the Chinese, Korean and Japanese language, their character limit will continue to be set to 140. The character limit increase, on the other hand, will benefit the areas that use the English language since it was recently found out that 9% of the English tweets are hitting the 140 limit. During the company’s short test, it was revealed that many users would most likely hit more than 140 characters only when needed. The data obtained by Twitter showed that about 5% of the tweets included in the test were more than 140 characters, 2% were more than 180 characters and only 1% reached 280 characters. Those who are familiar with Twitter users’ behaviour however remains unsure if the character limit increase will encourage people to tweet more or not. The good thing is that the data obtained from the test increases implies that users will most likely receive more engagements given that they can now send longer tweets. As a whole, it can be understood that Twitter’s current move is viewed as the company’s way of encouraging more users to tweet often. The company also provided a commitment to continue to consult its community and create new improvements based on the users’ feedback.
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November 2018
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