The Panda is the official name used to refer to the algorithm update developed and implemented by Google. It is intended to reduce the occurrence and spread of thin and low-quality content in the search results. Furthermore, it is used to reward sites that provide unique and persuasive content. Upon the implementation of the algorithm update, many websites experienced undesirable impacts while the others gained a lot of benefits. However, its drastic effects on some websites eventually pushed them to provide high-quality content and improve the user experience. Although the Google Panda Update has been in force for a few years now, many site owners and SEO professionals still don’t have a clear understanding of its significant features. Thus, they tend to view the Panda as a lousy algorithm. To, help these individuals get a clear view of what the Panda is all about, this article provides a brief description of the algorithm, and these are the following. 1. Why Was the Panda Created The Google Panda Update is an algorithm designed to significantly reduce the low-quality sites’ rankings particularly those that are not that useful and are only copying content from other websites. This means that the algorithm was created to penalise or sanction sites that are not that useful. The update was also programmed to benefit the rankings of websites that provide original content, well-researched information and reports that involved in-depth analysis. Given this, a lot of website owners are encouraged to improve the quality of the content they provide as well as help them understand the value of publishing factual posts. 2. Google Panda Update’s Introduction The Google Panda Update was first introduced to users on February 23, 2011. On the following day, Google published a blog post intended to explain what the update is all about. On the said blog post, the company indicated that they had launched a relatively bigger algorithmic improvement which is estimated to impact about 11.8% of the queries that Google receives. Since its release in 2011, the Panda gained a lot of criticisms. In fact, it was once widely viewed by those who don’t fully-understand the update’s purpose as a threat to websites’ existence. But as the years go by, Google has implemented a range of upgrades to the algorithm, and these gave Panda a positive image among SEO professionals and business owners. 3. Myths About the Google Panda Update Many website owners view the Google Panda Update as a threat to their site’s existence. This is because most of them believed some of the myths about the algorithm. Fortunately, Google has gradually debunked some of these especially the following.
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November 2018
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