11/13/2017 0 Comments Link Building and Digital PR Success Boosters: Top Content Strategies Worth ConsideringMajority of SEO professionals strongly agree with the old phrase “content is king”. This is because posting great contents on your website helps in gaining coverage, audience and builds links. Unfortunately, many conferences held and articles published recently failed to present how to practically use valuable content to boost digital PR and link building success. So to obtain the best results, we provided some of the top content strategies proven to boost link building, and digital PR success and these are the following. 1. Make use of Available Resources Making use of the existing resources at your disposal is one of the best content strategies that you should consider to boost digital PR and link building success. To do this, you can start using your unique interests or hobbies as a source of content. Since you are interested in such topics and relatively know the concept surrounding them, you can conveniently come up with a detailed, natural and interesting set of contents. Thus, doing such would most likely lead to relevant comments and link opportunities without exerting much effort. Furthermore, creating a digital profile projecting yourself as an expert in a particular area will help you reach your goal. Doing so increases the chance of generating requests from journalists, which is a great way to build interaction and better PR reputation. Since the chance of dealing with professional journalists is high, you need to make sure that your contents’ data are accurate and updated. Thus, it is strongly recommended that you familiarise yourself with the available data and this can be done by mining everything you need from reputable sources. 2. Do not Hesitate to Borrow Contents from Others Another effective content strategy that you can consider to boost your site’s digital PR and link building success is borrowing contents from other sources. Doing this strategy, however, needs utmost caution since it requires proper selection of sources and careful revision of contents borrowed to avoid duplication. Fortunately, looking for reputable content sources has become more convenient these days. You can consider checking UK’s Office for National Statistics as a potential source since the data it provides are accessible to anyone and freely available. In addition to that, the data they provide are untapped, and this provides you with a convenient way to capitalise these for your own campaign. Aside from the said site, you can also consider checking Wikipedia as a content source. 3. Know How the Press Works Knowing how the press works is also an important aspect that you should also consider to boost your digital PR and link building success. For better results, it is best for you to identify and understand the data that they are looking for and formulate a better way to give it to them. Aside from that, you also need to identify the content formats that are well-received by the press to achieve larger coverage opportunities.
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