Google recently added a suite of new features to its shopping ads to enable shoppers to conveniently discover, compare and research about the products they wish to buy. The move was greatly influenced by the continuous rise in the amount of research conducted using various mobile devices before the actual purchase. To provide a better understanding of the features added, this article enumerates some of the enhancements introduced to Google Shopping ads, and these are the following.
Presently, the feature intended for product comparison enables shoppers to view the prices, specs and reviews of the items that they plan to buy. It also allows them to compare the available options side-by-side. On top of that, Google can now also alert buyers the availability of a newer model whenever they search for the previous year’s version. 2. For product research The latest set of features introduced on the Google Shopping ads also include a function that permits shoppers to learn more about the item that they are checking. A “Quick View” button found at the bottom of the ads is presently available and tapping this will prompt the page to display the product information which includes the description, seller’s ratings, reviews and a more prominent image. Furthermore, the feature allows shoppers to view the information about the related or similar products by scrolling past the “Quick View” button. 3. For product discovery Finally, the latest enhancements to the Google Shopping ads upgraded the “Knowledge Panel”, and this allows shoppers to display videos, reviews and descriptions if a particular product is subjected to search. Google also highlights the available buying guides to narrow down the searchers’ buying options. As of the present, the suite of new features is now live but only available for US search results.
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November 2018
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