Google has recently announced the company’s plan to introduce eight new trust indicators to help guide searchers in finding credible content. The current move is regarded as part of the company’s goal to improve the searchers’ experience in using their services. It can be remembered that Google introduced the Fact Check tag last year as a way of labelling news stories. After that, the tech giant has also introduced the publisher’s “Knowledge Panel” that enables users to get educated and know the sources where they are getting the news. It has been known that Google’s upcoming plan includes the addition of eight new indicators and this will be implemented with Trust Project’s assistance. These indicators are designed to let the readers of news articles and other content know what they are going to read, the author and the manner which the content was created. Upon implementation, the said indicators will greatly help readers in identifying the credible sources from those who are only publishing content that are less trustworthy. Furthermore, these are expected to allow searchers to identify content that provide misleading information as well as those that are classified as promotional materials. Based on Google’s initial announcement, users can expect to eventually find the following indicators in the future. 1. The Author’s Expertise: Details the expertise and other information about the journalist or author
2. Work Type: Labels the nature of the content provided such as if it is opinion, analysis or news reports. 3. Content Citations/References: Provides the author’s sources of information 4. Best Practices: Reveals who provides the funding for the news outlet along with their missions and commitments 5. Actionable Feedback: Details the news outlet’s efforts in engaging the public 6. Diverse Voices: Reflects the author’s efforts to bring out diverse perspectives 7. Methods Used: Details the author’s motivation and the processes accomplished to come up with the story 8. Locally Sourced: Reveals if the story published has local origins and roots
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