Page speed is currently among the essential factors that directly affect the ranking of pages that are searched using mobile devices. Due to this, Google has recently rolled out the “Speed Update” for mobile searches worldwide. It can be remembered that before the actual roll-out, Google has been providing a lot of notice. In fact, the first notice was provided last January, and most of these hinted that the said update would be rolled out in July. Thus, the latest development proved that Google’s timetable intended for the update proves to be on track. A lot of digital marketers and site owners currently believe that Google’s latest move was triggered by the mere fact that page speed is now a significant factor in determining the ranking of mobile pages. Unlike before wherein the page speed factor is only exclusive on desktop searches. When asked about the potential effects of the new speed update, Google hinted that this would only affect mobile sites with the slowest loading speed. Google also pointed out that making an already fast site faster by a few microseconds will not automatically improve its rankings. Given this premise, slower sites will most likely benefit in the long run most especially when they can reduce the amount of time that the users are spending to view their content using mobile devices.
Aside from detailing the potential effects of this update, Google also explained that relevancy of content remains as the major factor that affects the ranking of mobile pages. This simply means that if a slow loading page still provides the most relevant content, it may still rank favourably in search results. This is because users usually go for sites that offer the best responses to their queries. Given this information, it is better for mobile site owners to continue posting relevant content to their websites at the same time boost the loading speed. Since doing such enables the users to access the content that they need faster.
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November 2018
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