Google has recently confirmed that they have introduced a brand-new tool which is designed to help advertisers and digital marketers in measuring the level of the effectiveness that the ads that they want to release before these would go live. Based on a reliable source, the brand-new ad strength indicator that was released recently can measure responsive searches and automatically display ads on a scale ranging from “Poor” to “Excellent.” It was revealed that upon doing the said task, Google is looking at the diversity, relevance and quantity of the ad. Also, the new tool does not only assign a rating to the ad but also enables Google to provide actionable feedback so that the advertisers will determine the specific areas in creating the ad that needs to be improved. Aside from that, an article published by Search Engine Journal revealed that Google’s current move was also responsible for allowing them to provide some pieces of advice. First, they encourage advertisers with responsive search ads to provide many headlines as well as descriptions that speak about or those that make sense for their business. Second, those with responsive display ads are advised to provide five logos, headlines and descriptions for every ad along with up to 15 images.
Finally, Google hinted that it is planning to roll out ad strength feature in various stages. It also cleared out that over the next few weeks, the ad strength will start appearing while a responsive search ad is being written. By early September, the feature would be available and will have its column in the Google Ads interface. However, Google revealed that ad strength support intended for the responsive display ads will still not be available for a few months.
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November 2018
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