SEO: Important Things You Need To Know
Search Engine Optimization or commonly referred to as SEO is a very common term that all website users usually encounter. But despite its popularity, only a few individuals know all of the fundamental aspects of the term by heart particularly the crucial role that SEO plays in every website’s revenue. So if you are interested in learning about SEO, try to read on the essential things that you need to know about search engine optimization provided below.
Common SEO Definition
SEO per se has no single definition. This is because the term is so broad that trying to define it is quite impossible given that the description provided usually depends on the person who is trying explain. But to give you an idea how SEO is usually defined, here are some of the most popular definitions available online.
Effective SEO Techniques to Boost Website Traffic
Using the best SEO techniques is also an important aspect that you need to master so that your website to get the best outcome and this is usually in the form of “more organic traffic.” To obtain such goal, there are a lot of best practices that must be conducted. However, the ones provided below are proven to be among the most effective.
1. Boost your website’s speed
Majority of website users don’t like sites that load slowly. This is because most of them think that dealing with slower sites is just a waste of time. Due to this, you need to make sure that your site loads faster and visitors can easily view the content which is in store for them.
2. Always consider your audience when creating content.
Always consider when creating content. Bear in mind that they are the ones who will avail of the services that you are offering or purchase the products that are offered on sale on your site. However, this doesn’t mean that you should not think of how the search engines would treat the content you publish. Make sure that what you publish will gain a positive impact on the search engines and will also boost your page rankings’ status.
3. Subject your site to a complete SEO Audit
Another effective technique that website owners and digital marketers should do to improve their sites’ traffic is conducting a full SEO audit. This is because doing such enables them to discover the main reasons why their sites are not getting enough traffic and sales.
Although this particular task can be can be conveniently accomplished by hiring the service of reputable SEO companies, experts strongly recommend that this is best conducted by site owners on their own since the audit can be achieved using the following steps.
4. Use social media to post valuable content
Posting valuable content on social media is an excellent strategy to boost traffic to your site especially when it is new and ranking in Google search result is quite difficult. This technique, however, is not only limited to posting contents to commonly-used social media platforms such as Twitter, Facebook and Pinterest. A lot of SEO experts strongly recommend that site owners should post contents on other social media platforms like Quora, Blogger, Slideshare and Docstoc.
5. Link content to external sites with higher domain authority
Boosting your site’s traffic can also be accomplished by linking your content to external sites that were able to establish higher domain authority. This is because such links will greatly help your pass the best link juice to your site’s content.
Search Engine Optimization or commonly referred to as SEO is a very common term that all website users usually encounter. But despite its popularity, only a few individuals know all of the fundamental aspects of the term by heart particularly the crucial role that SEO plays in every website’s revenue. So if you are interested in learning about SEO, try to read on the essential things that you need to know about search engine optimization provided below.
Common SEO Definition
SEO per se has no single definition. This is because the term is so broad that trying to define it is quite impossible given that the description provided usually depends on the person who is trying explain. But to give you an idea how SEO is usually defined, here are some of the most popular definitions available online.
Effective SEO Techniques to Boost Website Traffic
Using the best SEO techniques is also an important aspect that you need to master so that your website to get the best outcome and this is usually in the form of “more organic traffic.” To obtain such goal, there are a lot of best practices that must be conducted. However, the ones provided below are proven to be among the most effective.
1. Boost your website’s speed
Majority of website users don’t like sites that load slowly. This is because most of them think that dealing with slower sites is just a waste of time. Due to this, you need to make sure that your site loads faster and visitors can easily view the content which is in store for them.
2. Always consider your audience when creating content.
Always consider when creating content. Bear in mind that they are the ones who will avail of the services that you are offering or purchase the products that are offered on sale on your site. However, this doesn’t mean that you should not think of how the search engines would treat the content you publish. Make sure that what you publish will gain a positive impact on the search engines and will also boost your page rankings’ status.
3. Subject your site to a complete SEO Audit
Another effective technique that website owners and digital marketers should do to improve their sites’ traffic is conducting a full SEO audit. This is because doing such enables them to discover the main reasons why their sites are not getting enough traffic and sales.
Although this particular task can be can be conveniently accomplished by hiring the service of reputable SEO companies, experts strongly recommend that this is best conducted by site owners on their own since the audit can be achieved using the following steps.
- Check all the site’s pages if they have the correct title tags and meta descriptions
- Check if all the site’s pages have optimised SEO keywords and keyword stuffing is avoided
- Check the structure of the site’s URL and make sure that this is optimised for search engines. It is quite helpful if the URLs of pages are simple, short and easy to search
- Check the blogs on the site and make sure that they are well-formatted
4. Use social media to post valuable content
Posting valuable content on social media is an excellent strategy to boost traffic to your site especially when it is new and ranking in Google search result is quite difficult. This technique, however, is not only limited to posting contents to commonly-used social media platforms such as Twitter, Facebook and Pinterest. A lot of SEO experts strongly recommend that site owners should post contents on other social media platforms like Quora, Blogger, Slideshare and Docstoc.
5. Link content to external sites with higher domain authority
Boosting your site’s traffic can also be accomplished by linking your content to external sites that were able to establish higher domain authority. This is because such links will greatly help your pass the best link juice to your site’s content.
Blogs and Publications Where You can Learn SEO
Search Engine Optimization or commonly referred to as SEO involves a lot of complex procedures. This is the reason why even the most highly-trained SEO experts regularly look for better and more effective ways to further improve their skills.
The complexity involved however should not prevent those who want to get involved in SEO from doing what they are planning to do. This is because learning how to handle SEO is not that difficult. In fact, this can be learned using some of the resources that are offered for free. Thus, those who are interested in getting into Search Engine Optimization should start exploring these resources, and they can start this by considering the blogs and publications provided below.
The complexity involved however should not prevent those who want to get involved in SEO from doing what they are planning to do. This is because learning how to handle SEO is not that difficult. In fact, this can be learned using some of the resources that are offered for free. Thus, those who are interested in getting into Search Engine Optimization should start exploring these resources, and they can start this by considering the blogs and publications provided below.
1. Google Webmaster Central Blog
The Google Webmaster Central Blog is one of the most common blogs that can help anyone who’s interested in learning SEO. This blog offers the latest news straight from Google. The blog also shares the recent updates about indexing, ranking and crawling from Google.
Furthermore, the central blog allows anyone to discover the new features that are introduced into Google‘s organic search results, obtain important reminders on various topics such as hacking and adherence to Google’s Webmaster Guidelines as well as learn about the latest updates to popular tools like the Search Console.
The Google Webmaster Central Blog is one of the most common blogs that can help anyone who’s interested in learning SEO. This blog offers the latest news straight from Google. The blog also shares the recent updates about indexing, ranking and crawling from Google.
Furthermore, the central blog allows anyone to discover the new features that are introduced into Google‘s organic search results, obtain important reminders on various topics such as hacking and adherence to Google’s Webmaster Guidelines as well as learn about the latest updates to popular tools like the Search Console.
2. Search Engine Round Table
Another important blog that upcoming SEO practitioners should regularly look into to learn about search engine optimization is the Search Engine Round Table. The blog was created by Barry Schwartz in 2004. Through this blog, Schwartz regularly provides brief updates as well as opinions regarding the latest news in the industry along with the current forum, social media discussions and events.
Another important blog that upcoming SEO practitioners should regularly look into to learn about search engine optimization is the Search Engine Round Table. The blog was created by Barry Schwartz in 2004. Through this blog, Schwartz regularly provides brief updates as well as opinions regarding the latest news in the industry along with the current forum, social media discussions and events.
3. Search Engine Journal
SEO newbies are also encouraged to check the Search Engine Journal in case they want to learn how the industry works. This blog was founded in 2003 by Loren Baker. It is credited by a lot of SEO experts as a great resource blog since it offers the latest industry news, insights and analysis as well as useful for search marketers. It claims that their core editorial focus is centred on all the things about SEO, content marketing, PPC and social media.
SEO newbies are also encouraged to check the Search Engine Journal in case they want to learn how the industry works. This blog was founded in 2003 by Loren Baker. It is credited by a lot of SEO experts as a great resource blog since it offers the latest industry news, insights and analysis as well as useful for search marketers. It claims that their core editorial focus is centred on all the things about SEO, content marketing, PPC and social media.
Important Google Algorithm Updates That All SEO Should Know
Google has implemented a lot of updates on its search ranking algorithm over the years. All of these efforts were triggered by Google’s desire to improve how its algorithms would be able to provide users with the best content and at the same time prevent low-quality sites from dominating its search rankings.
Since the said updates have significantly affected how SEO works at the present, it is important for digital marketers and site owners to know their basic features along with the significant effects that these improvements have caused to Google’s search ranking mechanism.
Unfortunately, many SEO practitioners are still not familiar with the algorithm updates that Google has rolled out so far. As a result, most of them are currently having a hard time in formulating SEO strategies that will not be negatively picked-up by these updates and eventually boost their sites’ rankings. So to help them obtain the needed understanding, this article enumerates the essential Google algorithm updates along with their significant features below.
Since the said updates have significantly affected how SEO works at the present, it is important for digital marketers and site owners to know their basic features along with the significant effects that these improvements have caused to Google’s search ranking mechanism.
Unfortunately, many SEO practitioners are still not familiar with the algorithm updates that Google has rolled out so far. As a result, most of them are currently having a hard time in formulating SEO strategies that will not be negatively picked-up by these updates and eventually boost their sites’ rankings. So to help them obtain the needed understanding, this article enumerates the essential Google algorithm updates along with their significant features below.
1. Google Panda
The Google Panda is considered as one of the algorithm updates that brought a lot of drastic effects on many websites. The update was rolled-out to evaluate websites based on the quality of contents that they provide. Upon implementation, the Google Panda continuously rewarded pages that contain high-quality content with higher ranking positions. It also penalised pages with thin, low-quality, and duplicate contents. This update is also credited for going after the pages that contain spun articles.
The Google Panda is considered as one of the algorithm updates that brought a lot of drastic effects on many websites. The update was rolled-out to evaluate websites based on the quality of contents that they provide. Upon implementation, the Google Panda continuously rewarded pages that contain high-quality content with higher ranking positions. It also penalised pages with thin, low-quality, and duplicate contents. This update is also credited for going after the pages that contain spun articles.
2. Google Penguin
The Google Penguin is an algorithm update that shares some similarities with the Panda. The most significant difference between the two, however, is the way the Penguin evaluates websites. It is designed to evaluate sites based on their link profiles. This update is responsible for allowing Google to reward sites with high-quality backlinks and penalise those that come with links that direct the audience to unreliable sources.
The Google Penguin is an algorithm update that shares some similarities with the Panda. The most significant difference between the two, however, is the way the Penguin evaluates websites. It is designed to evaluate sites based on their link profiles. This update is responsible for allowing Google to reward sites with high-quality backlinks and penalise those that come with links that direct the audience to unreliable sources.
3. Google Hummingbird
The Google Hummingbird is a Google algorithm update which is designed to improve the users’ search experience. The Hummingbird does this by interpreting the intent behind every user’s queries. It is responsible for allowing the algorithm to provide the most qualified web pages that make the search more convenient. It is also credited for highlighting the importance of the contexts surrounding each keyword.
World’s Most Popular Search Engines
Search Engine Optimisation or commonly referred to as SEO will never be possible if search engines don’t exist. Due to this, those who are interested in doing SEO are strongly encouraged to familiarise themselves with some of the essential aspects of search engines. To do this, they can conduct the needed research online by checking some of the most reliable websites that are offering the most comprehensive information. They can also start the research by checking the information regarding the world’s most famous search engines provided below.
1. Google
Google is regarded as one of the world’s most popular search engine. Based on the latest statistics, this search engine owns the 75 percent of the search market share making it the world’s leading search engine.
Google was created by Larry Page and Sergey Brin as a research project in 1996. Page and Brin tried to sell Google in 2009 at a price of $750,000, but nobody was interested in what they are selling. Luckily, Google survived all the challenges along the way and is now owned by its parent company Alphabet which is currently worth about $650 billion. As of the present, Google continues to power its search results as well as powering other search engines like Ask.com.
Google is regarded as one of the world’s most popular search engine. Based on the latest statistics, this search engine owns the 75 percent of the search market share making it the world’s leading search engine.
Google was created by Larry Page and Sergey Brin as a research project in 1996. Page and Brin tried to sell Google in 2009 at a price of $750,000, but nobody was interested in what they are selling. Luckily, Google survived all the challenges along the way and is now owned by its parent company Alphabet which is currently worth about $650 billion. As of the present, Google continues to power its search results as well as powering other search engines like Ask.com.
2. YouTube
YouTube is presently among the most used and popular search engine in the world. Based on the most recent count, YouTube continues to receive about 15 billion users that are logged in to the site each month. It is also responsible for feeding more than 1 billion hours of videos for its users in a day.
YouTube is currently owned by Google. It was purchased by the tech-giant after more than a year of operation. It can be remembered that this search engine was founded in 2005 by the veterans of PayPal.
YouTube is presently among the most used and popular search engine in the world. Based on the most recent count, YouTube continues to receive about 15 billion users that are logged in to the site each month. It is also responsible for feeding more than 1 billion hours of videos for its users in a day.
YouTube is currently owned by Google. It was purchased by the tech-giant after more than a year of operation. It can be remembered that this search engine was founded in 2005 by the veterans of PayPal.
3. Facebook
Facebook is regarded as a very popular search engine all over the world. Facebook was first offered to the public in 2006. Although this is not a common name when talking about search engines, Facebook became very popular, and it eventually surpassed Bing when it surpassed the record of 2 billion searches per day. It also recorded about 1.5 billion logged in visitors per month.
Facebook is regarded as a very popular search engine all over the world. Facebook was first offered to the public in 2006. Although this is not a common name when talking about search engines, Facebook became very popular, and it eventually surpassed Bing when it surpassed the record of 2 billion searches per day. It also recorded about 1.5 billion logged in visitors per month.
Top SEO Myths That Still Exist
There are still a lot of Search Engine Optimization (SEO) myths that exist. In fact, most of these just won’t die despite the efforts of many SEO experts to debunk them. Due to this, many of the newbies in the field of SEO are getting misled by these myths. So to help these newbies understand that such concepts are not true, this article enumerates the top SEO myths and these are the following.
1. Content is king
One of the most significant SEO myths that continue to exist is the concept that content is king. This is because, despite the fact that having the best content is essential in promoting one’s site, this will not conveniently bring the desired outcomes by itself. Instead, every content created needs a link that will help it to rank. Given this, it is correct to conclude that content and links are both important and they badly need each other.
2. Page speed is not very important
Many SEO practitioners believe in the myth that page speed is not that important. Unfortunately, this belief is true since many SEO experts have found out that Google rewarding sites with lower page load as well as those that load faster. In addition to that, websites greatly need to boost their page speeds since doing such will help them conveniently deal with the challenges brought about by the mobile-first algorithm.
3. Websites don’t need sitemaps
Another myth that misleads a lot of SEO practitioner is the belief that sitemaps are not that important to websites. This is because the sitemap feature is very helpful when Google cannot easily crawl into some parts of a website. The sitemap allows the crawlers to find such pages and crawl on them.
4. Social media helps websites to rank
Many SEO practitioners firmly believe that the social media is very helpful in making websites rank. Unfortunately, this statement is not true. Technically speaking, social media provides websites with exposure and boosts their visibility. Thus, having a good social media promotion helps websites to obtain more links and citations that will eventually boost their rankings.
1. Content is king
One of the most significant SEO myths that continue to exist is the concept that content is king. This is because, despite the fact that having the best content is essential in promoting one’s site, this will not conveniently bring the desired outcomes by itself. Instead, every content created needs a link that will help it to rank. Given this, it is correct to conclude that content and links are both important and they badly need each other.
2. Page speed is not very important
Many SEO practitioners believe in the myth that page speed is not that important. Unfortunately, this belief is true since many SEO experts have found out that Google rewarding sites with lower page load as well as those that load faster. In addition to that, websites greatly need to boost their page speeds since doing such will help them conveniently deal with the challenges brought about by the mobile-first algorithm.
3. Websites don’t need sitemaps
Another myth that misleads a lot of SEO practitioner is the belief that sitemaps are not that important to websites. This is because the sitemap feature is very helpful when Google cannot easily crawl into some parts of a website. The sitemap allows the crawlers to find such pages and crawl on them.
4. Social media helps websites to rank
Many SEO practitioners firmly believe that the social media is very helpful in making websites rank. Unfortunately, this statement is not true. Technically speaking, social media provides websites with exposure and boosts their visibility. Thus, having a good social media promotion helps websites to obtain more links and citations that will eventually boost their rankings.
Important SEO Steps to Tackle Before Link Building
Tackling SEO before link building is commonly practised by many professional and successful SEO practitioners. This is because doing such allows them to fix some of the technical problems or issues of their websites before proceeding to the link building phase. Unfortunately, a lot of SEO practitioners are not aware of this technique. Due to their lack of proper knowledge, most of them have failed to obtain the positive outcomes of doing the trick. So to help SEO practitioners out there, this article provides the essential SEO steps that must be tackled before link building, and these are the following.
1. Search and identify the website’s top pages
Searching, identifying and creating a list of a website’s top pages is an essential SEO step that must be conducted before doing the link building process. This is viewed as an important technique for being able to identify the top pages is very helpful in knowing the type of content that tend to boost a page’s performance. Doing so also allows an SEO practitioner to separate the top pages from those that need improvements. To do this technique, an SEO practitioner can make use of the Google Search Console Search Analytics.
2. Find and boost the website’s 404 pages.
Looking and boosting the 404 pages of a website is also an important step that must be accomplished before moving into the link building procedures. This is because the number of pages that return 404 not found status affects the site’s overall performance. Thus, fixing or redirecting such to pages that are working well is very helpful in boosting the website’s status and make this more ready for link building.
This technique can be accomplished by crawling the site’s pages using Screaming Frog and list those with 404 errors. As soon as these are identified, all that the SEO practitioner can do is perform the needed procedures to make these pages somehow beneficial or simply redirect them to functional pages.
1. Search and identify the website’s top pages
Searching, identifying and creating a list of a website’s top pages is an essential SEO step that must be conducted before doing the link building process. This is viewed as an important technique for being able to identify the top pages is very helpful in knowing the type of content that tend to boost a page’s performance. Doing so also allows an SEO practitioner to separate the top pages from those that need improvements. To do this technique, an SEO practitioner can make use of the Google Search Console Search Analytics.
2. Find and boost the website’s 404 pages.
Looking and boosting the 404 pages of a website is also an important step that must be accomplished before moving into the link building procedures. This is because the number of pages that return 404 not found status affects the site’s overall performance. Thus, fixing or redirecting such to pages that are working well is very helpful in boosting the website’s status and make this more ready for link building.
This technique can be accomplished by crawling the site’s pages using Screaming Frog and list those with 404 errors. As soon as these are identified, all that the SEO practitioner can do is perform the needed procedures to make these pages somehow beneficial or simply redirect them to functional pages.
Things to Do When SEO Gone Wrong
Many site owners and digital marketers are currently experiencing the negative effects caused by SEO practices that went wrong. Unfortunately, many of them are not aware that there are a some techniques that they can use to correct the errors brought about by using wrong SEO practices. Due to their lack of proper knowledge, many of them were not able to improve their websites’ traffic and continue to struggle with poor site performance. So to help them, we provided some of the things that they can do when the said situation happens, and these are the following.
1. Come up with a comprehensive diagnosis of the site problems.
The first thing that digital marketers and site owners should do in case their sites’ traffics have gone down due to wrong SEO practices is to come up with a comprehensive diagnosis of the site’s problems. This is regarded as an essential technique to start with since doing such enables them to know the site’s existing problems. Thus, they can create a comprehensive set of strategies that will correct the errors.
This can be done using the Google Search Console. Google usually provide site owners with a direct message that tells them about some problems. Due to this feature, they can then go on doing the needed adjustments. Thus, it is important for them to sign up for a Search Console account.
2. Deal with the manual penalties that the site incurred
Incurring manual penalties is a common effect that poor SEO strategies usually provide. Given this, it is important for site owners to deal all of these to improve their websites’ traffic. Dealing with these penalties is quite convenient when site users have signed up to the Google Search Console since having such subscription allows Google to provide them with high-level descriptions of the problem. Thus, such penalties are easily identified and resolved.
3. Resolve the existing link-related problems
Many successful site owners resort to resolving the link-related problems on their website as a corrective measure when their SEO practices have gone wrong. Many SEO experts consider this as an effective technique because as soon as these link-related problems are resolved, the site’s performance eventually gets improved.
4. Improve the site’s content quality
Finally, improving a website’s content quality is an effective measure to resort to when the SEO practices used are not working well. This is regarded as an effective strategy since having quality site content usually gets rewarded by Google as well as increases the site’s audience.
1. Come up with a comprehensive diagnosis of the site problems.
The first thing that digital marketers and site owners should do in case their sites’ traffics have gone down due to wrong SEO practices is to come up with a comprehensive diagnosis of the site’s problems. This is regarded as an essential technique to start with since doing such enables them to know the site’s existing problems. Thus, they can create a comprehensive set of strategies that will correct the errors.
This can be done using the Google Search Console. Google usually provide site owners with a direct message that tells them about some problems. Due to this feature, they can then go on doing the needed adjustments. Thus, it is important for them to sign up for a Search Console account.
2. Deal with the manual penalties that the site incurred
Incurring manual penalties is a common effect that poor SEO strategies usually provide. Given this, it is important for site owners to deal all of these to improve their websites’ traffic. Dealing with these penalties is quite convenient when site users have signed up to the Google Search Console since having such subscription allows Google to provide them with high-level descriptions of the problem. Thus, such penalties are easily identified and resolved.
3. Resolve the existing link-related problems
Many successful site owners resort to resolving the link-related problems on their website as a corrective measure when their SEO practices have gone wrong. Many SEO experts consider this as an effective technique because as soon as these link-related problems are resolved, the site’s performance eventually gets improved.
4. Improve the site’s content quality
Finally, improving a website’s content quality is an effective measure to resort to when the SEO practices used are not working well. This is regarded as an effective strategy since having quality site content usually gets rewarded by Google as well as increases the site’s audience.
Top Challenges that SEOs Usually Face
Handling Search Engine Optimisation or SEO is not that easy. This is because it comes with a few challenges that SEO practitioners should do their best to overcome. But due to the lack of proper knowledge on how to deal with these, many SEO practitioners are having a hard time adopting. In fact, most of them were forced to quit and abandoned the initial efforts that efforts that they already spent on optimizing their websites. So, to prevent this from happening to you, it is important to conduct extensive research to identify what these top challenges are and find the most effective ways to deal with this. To help you out, this article provides some of the common challenges experienced in the field and these are the following.
1. Angry Clients
Just like in any other fields of service, angry clients are among the most significant challenges that confront may website owners and SEO practitioners. This condition is quite common among websites that offer services or products to clients. A lot of study showed that customers usually get angry when dealing with such sites since their product or service expectations are high and may websites just cannot please them.
Given this known condition, it is important for you to come up with content that are realistic especially when your site’s purpose is to provide certain services or products. It is also important that you create content that clearly outlines what the site is offering and provide a certain limit to prevent customers from expecting too much. Thus, doing this will reduce if not prevent you clients from having high expectations and get angry if their expectations are not met.
2. Lack of needed logistics
The shortage of needed logistics is a common problem for those that are into SEO. This is because the amount of resources needed to optimise a website gets higher as you move along. Also, the continuous evolution of the SEO industry creates more need for logistics as the days go by and this condition is usually difficult to cope up with.
So, to prevent this from happening, make sure to focus on the primary goals that the website is trying to forget. As soon as these goals are identified, you can easily gather the needed resources that you can use to meet them.
3. Website malfunction
Finally, website malfunction remains as a primary challenge that confronts many SEO practitioners. This is because the website is made up of some complex systems that will not work smoothly all the time. So, to handle this challenge, it is best that you equip yourself with the needed technical knowledge and identify the possible solutions that you can resort to in case your website suddenly malfunctions.
1. Angry Clients
Just like in any other fields of service, angry clients are among the most significant challenges that confront may website owners and SEO practitioners. This condition is quite common among websites that offer services or products to clients. A lot of study showed that customers usually get angry when dealing with such sites since their product or service expectations are high and may websites just cannot please them.
Given this known condition, it is important for you to come up with content that are realistic especially when your site’s purpose is to provide certain services or products. It is also important that you create content that clearly outlines what the site is offering and provide a certain limit to prevent customers from expecting too much. Thus, doing this will reduce if not prevent you clients from having high expectations and get angry if their expectations are not met.
2. Lack of needed logistics
The shortage of needed logistics is a common problem for those that are into SEO. This is because the amount of resources needed to optimise a website gets higher as you move along. Also, the continuous evolution of the SEO industry creates more need for logistics as the days go by and this condition is usually difficult to cope up with.
So, to prevent this from happening, make sure to focus on the primary goals that the website is trying to forget. As soon as these goals are identified, you can easily gather the needed resources that you can use to meet them.
3. Website malfunction
Finally, website malfunction remains as a primary challenge that confronts many SEO practitioners. This is because the website is made up of some complex systems that will not work smoothly all the time. So, to handle this challenge, it is best that you equip yourself with the needed technical knowledge and identify the possible solutions that you can resort to in case your website suddenly malfunctions.
Top SEO Tools Offered for Free
SEO practitioners, digital marketers and site owners are constantly in need of SEO tools that they can regularly use for their respective SEO campaigns. However, many of the said tools are offered with subsequent payments and this condition usually affects digital marketers with limited budgets to spend. As a result, many of these digital marketers and site owners are having a hard time in dealing with the SEO processes that must be undertaken to boost their websites. So if you are planning to embark on your own SEO campaign and has a limited budget to spend, you are strongly advised to use tools that are offered for free during the startup period particularly the following.
1. Google Analytics
Google Analytics is one of the most common SEO tools that you can use for free to jumpstart your SEO campaign. This is because the Analytics is offered for free and quite convenient to use. The Google Analytics is designed to provide you with the most essential data that will assist you in digging into the behavior of the users that will most likely use your site. Also, it will help you better understand your site’s overall performance.
In addition, Analytics is responsible for providing site owners with useful metrics that are helpful in boosting your website. These metrics include the conversion metrics, traffic sources, audience insights and engaging content information.
2. Google Search Console
The Google Search Console is previously regarded as the Google Webmaster Tool. Just like the Google Analytics, this is offered for free. The Search Console is very useful for SEO procedures since it delivers reports as well as the data that allow you to control your site’s performance in Google. It also allows you to be notified when Google is accessing your content, resolve malware issues and remove the content you don’t want to appear in SERPs.
1. Google Analytics
Google Analytics is one of the most common SEO tools that you can use for free to jumpstart your SEO campaign. This is because the Analytics is offered for free and quite convenient to use. The Google Analytics is designed to provide you with the most essential data that will assist you in digging into the behavior of the users that will most likely use your site. Also, it will help you better understand your site’s overall performance.
In addition, Analytics is responsible for providing site owners with useful metrics that are helpful in boosting your website. These metrics include the conversion metrics, traffic sources, audience insights and engaging content information.
2. Google Search Console
The Google Search Console is previously regarded as the Google Webmaster Tool. Just like the Google Analytics, this is offered for free. The Search Console is very useful for SEO procedures since it delivers reports as well as the data that allow you to control your site’s performance in Google. It also allows you to be notified when Google is accessing your content, resolve malware issues and remove the content you don’t want to appear in SERPs.
Top Tips for Mobile Landing Pages Optimization
The use of mobile devices continues to grow and becomes more important as days go by. This was probably one of the reasons why Google has recently rolled-out the mobile-first index and continues to improve the said algorithm. Given this scenario, it is essential for digital marketers and website owners to learn how to optimise the mobile landing pages that they are using for their mobile campaigns. To do this, they can conduct extensive research on how the proper optimisation is done. They can also consider doing any of the tips provided below.
1. Use straight to the point content.
Using straight to the point content on mobile landing pages is viewed as an effective optimisation method that digital marketers and site owners should use for their mobile campaigns. This is because using such allows the audience to easily see what the site is trying to offer since mobile users usually use a limited amount of attention when accessing mobile pages.
To do this, site owners should make sure that the landing pages’ content is making use of relevant messaging up front to catch their attention even at first glance. Doing this technique is also important in building a good mobile pages audience given that such pages come with limited space caused by the existing size constraints on mobile devices.
2. Place greater emphasis on content length and placement.
Another effective method that must be adopted to boost mobile landing pages is to place greater emphasis on the length and placement of the content used on mobile pages. In most cases, many successful mobile pages campaigns employ a notable call to action to entice their audience. For better results, they usually place these call-to-actions in the strategic part of a page, most of the time on the in the area where users can see them without having to scroll up or down when they use a smartphone or other mobile devices.
3. Use content which is compatible with various mobile devices.
Finally, using content which is compatible with various types of mobile devices is important in optimising mobile landing pages. This is because doing such assures that the audience will be able to access the landing pages regardless of the mobile device they are using and eventually encourage them to become more engaged with what the mobile website pages are trying to offer.
Using straight to the point content on mobile landing pages is viewed as an effective optimisation method that digital marketers and site owners should use for their mobile campaigns. This is because using such allows the audience to easily see what the site is trying to offer since mobile users usually use a limited amount of attention when accessing mobile pages.
To do this, site owners should make sure that the landing pages’ content is making use of relevant messaging up front to catch their attention even at first glance. Doing this technique is also important in building a good mobile pages audience given that such pages come with limited space caused by the existing size constraints on mobile devices.
2. Place greater emphasis on content length and placement.
Another effective method that must be adopted to boost mobile landing pages is to place greater emphasis on the length and placement of the content used on mobile pages. In most cases, many successful mobile pages campaigns employ a notable call to action to entice their audience. For better results, they usually place these call-to-actions in the strategic part of a page, most of the time on the in the area where users can see them without having to scroll up or down when they use a smartphone or other mobile devices.
3. Use content which is compatible with various mobile devices.
Finally, using content which is compatible with various types of mobile devices is important in optimising mobile landing pages. This is because doing such assures that the audience will be able to access the landing pages regardless of the mobile device they are using and eventually encourage them to become more engaged with what the mobile website pages are trying to offer.
Common Mistakes that Many Websites are Still Guilty Of
Maintaining and operating a website is not an easy task. This is because it involves a lot of procedures and updates that must be regularly implemented. Due to this, a lot of website owners and digital marketers failed to take their sites’ performance to the next level. In most cases, they fall to common mistakes that trigger their sites to experience poor performance. So, if you are planning to start a website and expect it to provide the best revenue try to avoid these common mistakes, especially the following.
1. Use of untrustworthy design
One of the first thing that you should avoid to make your website perform well is to avoid the use of untrustworthy design. This simply means that you should exert extra efforts to come up with a site design that your potential clients and audience would find to be trustworthy. To do this, you should conduct extensive research how the successful websites out there are designed. You can use their designs as a guide in creating yours.
Also, you can allocate an ample budget in hiring professional personnel that will handle the website design. This technique is regarded as the best option since there are a lot of individuals out there who knows how to set up a website with a design which is widely acceptable and looks trustworthy.
2. Avoid making redundant product descriptions.
Aside from using trustworthy design, make sure that the descriptions of the products that you are offering on your site are not redundant. This is because having redundant product descriptions makes your website look cheap, spammy and unreliable. To avoid redundancy, conduct a regular checkup of your product descriptions and spend some time to improve this by providing a unique and enticing description for each product.
3. Committing more SEO Errors
Finally, committing more SEO errors also serves as a common mistake that many websites fall into. So, to prevent this mistake from causing your site to obtain poor performance, make sure that you apply the best SEO practices. Furthermore, avoiding and eliminating possible SEO errors on a regular basis by conducting constant check is proven as a helpful strategy.
1. Use of untrustworthy design
One of the first thing that you should avoid to make your website perform well is to avoid the use of untrustworthy design. This simply means that you should exert extra efforts to come up with a site design that your potential clients and audience would find to be trustworthy. To do this, you should conduct extensive research how the successful websites out there are designed. You can use their designs as a guide in creating yours.
Also, you can allocate an ample budget in hiring professional personnel that will handle the website design. This technique is regarded as the best option since there are a lot of individuals out there who knows how to set up a website with a design which is widely acceptable and looks trustworthy.
2. Avoid making redundant product descriptions.
Aside from using trustworthy design, make sure that the descriptions of the products that you are offering on your site are not redundant. This is because having redundant product descriptions makes your website look cheap, spammy and unreliable. To avoid redundancy, conduct a regular checkup of your product descriptions and spend some time to improve this by providing a unique and enticing description for each product.
3. Committing more SEO Errors
Finally, committing more SEO errors also serves as a common mistake that many websites fall into. So, to prevent this mistake from causing your site to obtain poor performance, make sure that you apply the best SEO practices. Furthermore, avoiding and eliminating possible SEO errors on a regular basis by conducting constant check is proven as a helpful strategy.
Top Tips on How to Remain Updated with the Changes in the SEO Industry
Remaining updated with the changes in the industry is an essential task that SEO practitioners and digital marketers should always accomplish. This is because even a single change in how the industry works greatly affects the SEO campaigns that every website is trying to implement. In fact, even a small algorithm change might ruin or boost a site’s SEO procedures. Thus, if you wish to avoid the negative effects that these changes might bring, make sure to stay updated with the latest happenings in the industry by considering the following tips.
1. Subscribe to email newsletters from trusted SEO websites
Subscribing to email newsletters from reliable SEO websites is one of the important technique that you should master. A lot of experts consider this as an important trick since primary information sources such as the Google Webmaster, Digg and SmartBrief provide regular updates on the trends and changes that the SEO community members should take into consideration.
For example, Digg currently provides more SEO data that many popular search engines provide and the good thing is that it offers a huge amount of historical data that SEO practitioners can use to boost their campaigns. Also, the Google Webmaster is an essential source of information about the trends in the industry since this is where Google announces the changes in the algorithms that they use along with other SEO updates in the form of blog posts.
2. Regularly check industry updates from the SEO communities.
SEO communities or the groups created by SEO experts are also considered as a good resource that can help you remain updated with the changes in the industry. These communities are usually among the first sources of information about the latest trends and best practices that SEO practitioners should take into account when crafting their sites’ SEO campaigns.
3. Bookmark some valuable content sources
Finally, bookmarking some of the valuable content sources that you stumble upon when doing research is a good way to stay updated with the industry’s trends. By regularly checking these sources, you will obtain a clear picture of how successful SEO websites are crafting their content per the current rules, procedures and trends that the industry members are expected to follow.
Subscribing to email newsletters from reliable SEO websites is one of the important technique that you should master. A lot of experts consider this as an important trick since primary information sources such as the Google Webmaster, Digg and SmartBrief provide regular updates on the trends and changes that the SEO community members should take into consideration.
For example, Digg currently provides more SEO data that many popular search engines provide and the good thing is that it offers a huge amount of historical data that SEO practitioners can use to boost their campaigns. Also, the Google Webmaster is an essential source of information about the trends in the industry since this is where Google announces the changes in the algorithms that they use along with other SEO updates in the form of blog posts.
2. Regularly check industry updates from the SEO communities.
SEO communities or the groups created by SEO experts are also considered as a good resource that can help you remain updated with the changes in the industry. These communities are usually among the first sources of information about the latest trends and best practices that SEO practitioners should take into account when crafting their sites’ SEO campaigns.
3. Bookmark some valuable content sources
Finally, bookmarking some of the valuable content sources that you stumble upon when doing research is a good way to stay updated with the industry’s trends. By regularly checking these sources, you will obtain a clear picture of how successful SEO websites are crafting their content per the current rules, procedures and trends that the industry members are expected to follow.
Important On-Page SEO Meta Tags
On-Page SEO is an effective strategy that digital marketers and site owners should always consider. This is because this technique significantly boosts a site’s ranking as well as improves the total revenue earning. However, not all digital marketers fully understand how to properly handle this. So, if you are planning to engage in on-page SEO, it is important for you to conduct extensive research as to how it is properly accomplished. You can start your research by knowing the important meta tags used in this strategy particularly the ones provided below.
1. Title Tags
A title tag is an HTML attribute from the <header> section that specifies the title of a webpage. It typically appears as a clickable headline in the SERPs and also shows up on social networks and in browsers. Title tags are meant to provide a clear and comprehensive idea of what the page’s content is about.
The page’s title still is the first thing for a searcher to see in SERPs and decide if the page is likely to answer the search intent. A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings.
2. Meta Description Tags
Meta description is another paragraph of text placed in the <header> of a webpage and commonly displayed in a SERP snippet along with a title and page URL. The purpose of a meta description is to reflect the essence of a page, but with more details and context.
3. Heading Tags
Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text. The hierarchy goes from H1-H6, historically in a sense of “importance.” H1 is the main heading of a page (visible to users unlike meta title), and the most prominent tag showing what the page is about. H2-H6 are optional tags to organize the content in a way that’s easy to navigate.
4. Image ALT Tags
The image alt tag is an HTML attribute added to an image tag to describe its contents. Alt tags are important in terms of on-page optimization for two reasons: text is displayed to visitors if any particular image cannot be loaded (or if the images are disabled) tags provide context, because search engines can’t “see” images.
1. Title Tags
A title tag is an HTML attribute from the <header> section that specifies the title of a webpage. It typically appears as a clickable headline in the SERPs and also shows up on social networks and in browsers. Title tags are meant to provide a clear and comprehensive idea of what the page’s content is about.
The page’s title still is the first thing for a searcher to see in SERPs and decide if the page is likely to answer the search intent. A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings.
2. Meta Description Tags
Meta description is another paragraph of text placed in the <header> of a webpage and commonly displayed in a SERP snippet along with a title and page URL. The purpose of a meta description is to reflect the essence of a page, but with more details and context.
3. Heading Tags
Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text. The hierarchy goes from H1-H6, historically in a sense of “importance.” H1 is the main heading of a page (visible to users unlike meta title), and the most prominent tag showing what the page is about. H2-H6 are optional tags to organize the content in a way that’s easy to navigate.
4. Image ALT Tags
The image alt tag is an HTML attribute added to an image tag to describe its contents. Alt tags are important in terms of on-page optimization for two reasons: text is displayed to visitors if any particular image cannot be loaded (or if the images are disabled) tags provide context, because search engines can’t “see” images.
Top Tips in Optimising your Content Strategy
Optimising the content strategy in use is an important aspect that digital marketers and site owners should always consider as a top priority. This is because doing so is very helpful in boosting their sites’ performance and quite effective in making the audience satisfied with the information provided by the site. However, not all digital marketers know how to handle the optimization well. As a result, they failed to obtain the positive outcomes of doing such. So, if you are currently having a hard time in optimizing your current content strategy, you are greatly advised to consider the following tips.
1. Start your strategy by conducting a keyword research.
Start optimising your current content optimization by conducting a keyword research. Always bear in mind that keywords serve as proxies for the customers’ intent. Also, this serves as an indicator that will help you understand if your topic is meaningful and valuable for your potential customers.
You start doing the keyword research by considering the number of people who are probably searching for the keyword. Furthermore, check the keywords’ level of competitiveness.
Also, make sure to conduct a regular keyword research because this will help you cope up with the changes in the keyword preferences and other prevailing trends in the market segment where your site operates.
2. Select your preferred result type.
Today, Google displays its results in a variety of user-friendly visual forms to help users find information faster. From featured snippets, to local packs, to videos, depending on the search, Google serves up different result types.
Securing one of these result types is important because it puts your content at the top of the results page and drastically improves your click-through rate.
3. Come up with the proper keyword themes.
Many marketers today stop their keyword research after they choose their primary keyword. But that’s just the beginning. To improve your visibility, you don’t want to optimize for one keyword, but rather a group of keywords related to an idea. Your goal should be to create keyword themes using like-minded keywords.
1. Start your strategy by conducting a keyword research.
Start optimising your current content optimization by conducting a keyword research. Always bear in mind that keywords serve as proxies for the customers’ intent. Also, this serves as an indicator that will help you understand if your topic is meaningful and valuable for your potential customers.
You start doing the keyword research by considering the number of people who are probably searching for the keyword. Furthermore, check the keywords’ level of competitiveness.
Also, make sure to conduct a regular keyword research because this will help you cope up with the changes in the keyword preferences and other prevailing trends in the market segment where your site operates.
2. Select your preferred result type.
Today, Google displays its results in a variety of user-friendly visual forms to help users find information faster. From featured snippets, to local packs, to videos, depending on the search, Google serves up different result types.
Securing one of these result types is important because it puts your content at the top of the results page and drastically improves your click-through rate.
3. Come up with the proper keyword themes.
Many marketers today stop their keyword research after they choose their primary keyword. But that’s just the beginning. To improve your visibility, you don’t want to optimize for one keyword, but rather a group of keywords related to an idea. Your goal should be to create keyword themes using like-minded keywords.
Top Tips in Looking for Content Ideas From Customers
One of the best options that digital marketers and site owners should look upon when looking for the best content ideas for their websites is to obtain these straight from their customers. This is because doing such is a proven technique to get the best results as well as develop a positive image in the eyes of their audience. Unfortunately, not all digital workers know this trick. Thus, their lack of proper knowledge has deprived them of getting the positive results. So, if you are currently looking for the best content ideas, try getting some from the customers using the tips below.
1. Know the customers’ preferences
One of the best things that you should consider when looking for content ideas from customers is to know their preferences. Always bear in mind that the customers are checking your site because they need a product or service. Thus, it is essential to determine what they are looking so you can tune your content to meet their needs.
To determine how to know their preferences, try checking some of the successful websites and look for the strategy that they employ to determine what their audience wants. You can also do an extensive research on the techniques used by other websites on how this is done.
2. Know what scares the customers
Aside from knowing your customers’ preferences, it is also important to know what scares them. By knowing the content, product or services that will scare them away, you can readily avoid publishing content that will most likely drive away your customers. Thus, the search for content to be published in your site is further narrowed down.
3. Know the product or service value to customers
Upon learning the products, services and content that your potential customers prefer, make sure to come up with a technique that will help you gauge the value of such things to them. In case they are looking for a specific set of products, exert extra efforts to discover how often they use these. By doing such, you can tweak your content and make them realise that your site readily offers what they need most.
1. Know the customers’ preferences
One of the best things that you should consider when looking for content ideas from customers is to know their preferences. Always bear in mind that the customers are checking your site because they need a product or service. Thus, it is essential to determine what they are looking so you can tune your content to meet their needs.
To determine how to know their preferences, try checking some of the successful websites and look for the strategy that they employ to determine what their audience wants. You can also do an extensive research on the techniques used by other websites on how this is done.
2. Know what scares the customers
Aside from knowing your customers’ preferences, it is also important to know what scares them. By knowing the content, product or services that will scare them away, you can readily avoid publishing content that will most likely drive away your customers. Thus, the search for content to be published in your site is further narrowed down.
3. Know the product or service value to customers
Upon learning the products, services and content that your potential customers prefer, make sure to come up with a technique that will help you gauge the value of such things to them. In case they are looking for a specific set of products, exert extra efforts to discover how often they use these. By doing such, you can tweak your content and make them realise that your site readily offers what they need most.
Simple Tips to Faster and Better Content Writing
Writing better content and in a relatively faster mode is an important technique that digital marketers should master. This is because doing so allows them to effectively convey the information needed to help boost their sites. Also, creating content at a faster pace keeps the website’s image positive since the audience will consider it a source of timely and updated information. Unfortunately, many digital marketers don’t know how to do this. So, if you are planning to write better contents faster and obtain the positive results, try to consider doing the following.
1. Select the best tone when writing content
Creating better content faster can be easily accomplished by selecting the best tone used when writing. This only means that you need to learn how to come up with content written in a manner and using the language that sounds like you are talking directly to your audience. It is best for you to use simple sentences and words that the audience is familiar with. When explaining technical terms, try to explain these in the most concise and simple manner. Finally, avoid using a lot of turnovers and slang for this will most likely drive readers away.
2. Take note of the content’s paragraph and sentence transitions.
Aside from selecting the appropriate tone, you also need to make sure that the transitions used in the content’s sentences and paragraphs are smooth to prevent the readers from getting bored and think that the information provided was derived from various sources and assembled carelessly for the sake of content creation. To avoid getting this image, arrange the content in a logical order and start with the most significant information all the way to the lesser yet essential ones. By doing this, you will also write faster and the amount of time wasted in writing is reduced.
3. Choose the best references for your content
Choosing the best references for the content you are writing is based is also important. This is because doing such allows you to provide realistic and accurate content. Using such sources will also help you complete the content faster since all the details you need to consider during the writing process are readily available.
4. Learn to create the best headlines
Finally, master the art of creating the best headlines. This is because great headlines are very effective in capturing the readers’ attention and encourage them to read the content. To do this, try to look for useful tools such as a topic generator or simply come up with a headline that uses catchy and enticing language.
1. Select the best tone when writing content
Creating better content faster can be easily accomplished by selecting the best tone used when writing. This only means that you need to learn how to come up with content written in a manner and using the language that sounds like you are talking directly to your audience. It is best for you to use simple sentences and words that the audience is familiar with. When explaining technical terms, try to explain these in the most concise and simple manner. Finally, avoid using a lot of turnovers and slang for this will most likely drive readers away.
2. Take note of the content’s paragraph and sentence transitions.
Aside from selecting the appropriate tone, you also need to make sure that the transitions used in the content’s sentences and paragraphs are smooth to prevent the readers from getting bored and think that the information provided was derived from various sources and assembled carelessly for the sake of content creation. To avoid getting this image, arrange the content in a logical order and start with the most significant information all the way to the lesser yet essential ones. By doing this, you will also write faster and the amount of time wasted in writing is reduced.
3. Choose the best references for your content
Choosing the best references for the content you are writing is based is also important. This is because doing such allows you to provide realistic and accurate content. Using such sources will also help you complete the content faster since all the details you need to consider during the writing process are readily available.
4. Learn to create the best headlines
Finally, master the art of creating the best headlines. This is because great headlines are very effective in capturing the readers’ attention and encourage them to read the content. To do this, try to look for useful tools such as a topic generator or simply come up with a headline that uses catchy and enticing language.
Important Things to do for Successful Link Building
Link building is an essential part of SEO that digital marketers and site owners should master. However, not all who are engaged in SEO knows this. In fact, many of those who do SEO particularly the beginners are having a hard time engaging link building. As a result, they failed to obtain the best results that a good link building campaign could provide. So, to help them, we provided some of the important things that they should consider when handling link building, and these are the following.
1. Start with in-depth keyword research.
The first thing that digital marketers and SEO practitioner should do to boost the link building capabilities of their sites is to conduct an extensive keyword search. This can be accomplished by a few simple steps. The first step should focus on building a list of seed keywords or the baseline terms that are important to the business that a site is trying to promote.
Secondly, site owners should learn how to analyse the seed keywords included on the list created in the first step. Doing analysis is regarded as a crucial stage since this will narrow down the number of terms included on the list by deleting the least searchable keywords and retain those that are popular. Thus, the entire link building campaign will revolve around these filtered terms.
After refining the keyword list, a site owner or digital marketer should now focus on the remaining terms and come up with an analysis to determine which of these can provide the best SEO results. Thus, the terms on the list are further sorted out, and those that can provide better SEO results should be prioritized and considered as the site’s primary keywords.
2. Develop quality content
As soon as the final list of primary keywords is established, digital marketers and site owners should then make sure to develop quality content using the selected terms. They should understand that quality content will not only boost their link building output but also improve the site’s overall image in the eyes of the audience.
3. Come up with good on-page optimisation.
Upon creating quality content, site owners are advised to come up with the best in-page optimisation. By doing this, they can further enhance their authority over the competitors and eventually obtain better SEO outputs.
1. Start with in-depth keyword research.
The first thing that digital marketers and SEO practitioner should do to boost the link building capabilities of their sites is to conduct an extensive keyword search. This can be accomplished by a few simple steps. The first step should focus on building a list of seed keywords or the baseline terms that are important to the business that a site is trying to promote.
Secondly, site owners should learn how to analyse the seed keywords included on the list created in the first step. Doing analysis is regarded as a crucial stage since this will narrow down the number of terms included on the list by deleting the least searchable keywords and retain those that are popular. Thus, the entire link building campaign will revolve around these filtered terms.
After refining the keyword list, a site owner or digital marketer should now focus on the remaining terms and come up with an analysis to determine which of these can provide the best SEO results. Thus, the terms on the list are further sorted out, and those that can provide better SEO results should be prioritized and considered as the site’s primary keywords.
2. Develop quality content
As soon as the final list of primary keywords is established, digital marketers and site owners should then make sure to develop quality content using the selected terms. They should understand that quality content will not only boost their link building output but also improve the site’s overall image in the eyes of the audience.
3. Come up with good on-page optimisation.
Upon creating quality content, site owners are advised to come up with the best in-page optimisation. By doing this, they can further enhance their authority over the competitors and eventually obtain better SEO outputs.
Top SEO Tips for Small Businesses
Small businesses usually find SEO relatively harder to handle. This is because most of these businesses have limited resources, time and money. However, it is not impossible for them to come up with a good SEO strategy that will eventually help boost their revenues. To do this, digital marketers and small business website owners should conduct extensive research to determine the common SEO practices that best suit their businesses’ current condition. They can also start such research using the tips provided below.
Small businesses should know the things that they can offer to their customers. This is a very important aspect that site owners should always bear in mind no matter how small their businesses are since doing such allows them to fully understand the value that they offer to clients.
Also, knowing, the things that they can offer to their customers aids them in conceptualising the content that must be included on the website. Since they already know the type of content that their sites should provide, it would then be easy for them to come up with the most appropriate SEO practices that will further extend their reach to other potential clients.
- 1. Determine the things that the business can offer to customers
Small businesses should know the things that they can offer to their customers. This is a very important aspect that site owners should always bear in mind no matter how small their businesses are since doing such allows them to fully understand the value that they offer to clients.
Also, knowing, the things that they can offer to their customers aids them in conceptualising the content that must be included on the website. Since they already know the type of content that their sites should provide, it would then be easy for them to come up with the most appropriate SEO practices that will further extend their reach to other potential clients.
2. Fix your business website’s technical SEO issues
Another important aspect that small business owners should focus on to boost their websites is to fix the technical SEO issues that prevent their sites from performing well and improve the revenues they are earning. To do this, they should conduct an extensive web audit and determine the existence of common technical SEO problems particularly their sites’ speed, the presence of duplicate content, the existence of broken links and the incorrect use of canonical links. As soon as any of these problems are discovered, site owners are strongly advised to have these fixed.
3. Make sure to implement on-page optimisation
Small business owners are also encouraged to implement the best on-page optimisation practices to boost their sites’ rankings and visibility to consumers. To do this, they should start optimising the title tags, meta descriptions and the body of the content that they publish on their sites.
4. Collect more customer reviews
Collecting more customer reviews is also an essential task that small business site owners should investigate. This is because doing such is quite useful in improving their sites’ conversions. Furthermore, getting more reviews from customers can help them improve the content of their sites as well as tweak the presentation of the products and services offered by a site to make this more useful to the eyes of the users and potential customers.
Another important aspect that small business owners should focus on to boost their websites is to fix the technical SEO issues that prevent their sites from performing well and improve the revenues they are earning. To do this, they should conduct an extensive web audit and determine the existence of common technical SEO problems particularly their sites’ speed, the presence of duplicate content, the existence of broken links and the incorrect use of canonical links. As soon as any of these problems are discovered, site owners are strongly advised to have these fixed.
3. Make sure to implement on-page optimisation
Small business owners are also encouraged to implement the best on-page optimisation practices to boost their sites’ rankings and visibility to consumers. To do this, they should start optimising the title tags, meta descriptions and the body of the content that they publish on their sites.
4. Collect more customer reviews
Collecting more customer reviews is also an essential task that small business site owners should investigate. This is because doing such is quite useful in improving their sites’ conversions. Furthermore, getting more reviews from customers can help them improve the content of their sites as well as tweak the presentation of the products and services offered by a site to make this more useful to the eyes of the users and potential customers.
Top Tips for Optimising Your YouTube Videos
YouTube provides digital marketers and site owners more opportunities to promote their content and boost the visibility of their websites. Unfortunately, not all who are involved in SEO know this fact. Due to the lack of proper know-how, most of them are missing the chance to utilise YouTube in promoting their content.
So, if you are looking for practical ways to improve your site’s rankings by using videos, it is best for you to try using YouTube. Also, it is best for you to optimise the videos posted on the said platform to obtain the best results. This can be conveniently done using the tips provided below.
So, if you are looking for practical ways to improve your site’s rankings by using videos, it is best for you to try using YouTube. Also, it is best for you to optimise the videos posted on the said platform to obtain the best results. This can be conveniently done using the tips provided below.
1. Optimise your video’s title
The first thing that you should make sure to accomplish if you want to optimise the videos uploaded on YouTube for promotional purposes is to use the most appropriate title. This is essential since the title of the video is among the first things that YouTube users are looking into when searching for content. Due to this fact, it is best for you to use keywords in formulating the title. Also, you need to make sure that the title structure is enticing and must reflect the information provided by the content. Finally, make sure to create a title with a length that complies with YouTube’s guidelines which is presently set to 100 characters including spaces.
2. Optimise your video’s description
Aside from optimising the title, it is also important for you to come up with the best description for the videos. Just like the title, the description is also one of the first things that users see. Thus, it will be useful for you to create a description that entices users to watch the video. To do this, include the important details not found on the title. However, avoid creating very long descriptions for this will possibly drive the users away.
3. Maximise the use of correct tags
To obtain the best results, make sure to maximise the use of correct tags on your YouTube videos. This can be accomplished by using the keywords that are relevant to the videos. Avoid using the irrelevant ones since this will only disappoint the viewers. Furthermore, you should try not to ignore the use of tags because it helps search engines and users to understand the content of the video better.
4. Use the best thumbnails.
Finally, using the best thumbnails on the videos posted on YouTube enhances their visibility. For best results, always select enticing pictures, especially those that will stir the viewers’ interest and generate more clicks. Lastly, avoid using tricky images that will deceive the viewers for doing such will definitely drive them away.
The first thing that you should make sure to accomplish if you want to optimise the videos uploaded on YouTube for promotional purposes is to use the most appropriate title. This is essential since the title of the video is among the first things that YouTube users are looking into when searching for content. Due to this fact, it is best for you to use keywords in formulating the title. Also, you need to make sure that the title structure is enticing and must reflect the information provided by the content. Finally, make sure to create a title with a length that complies with YouTube’s guidelines which is presently set to 100 characters including spaces.
2. Optimise your video’s description
Aside from optimising the title, it is also important for you to come up with the best description for the videos. Just like the title, the description is also one of the first things that users see. Thus, it will be useful for you to create a description that entices users to watch the video. To do this, include the important details not found on the title. However, avoid creating very long descriptions for this will possibly drive the users away.
3. Maximise the use of correct tags
To obtain the best results, make sure to maximise the use of correct tags on your YouTube videos. This can be accomplished by using the keywords that are relevant to the videos. Avoid using the irrelevant ones since this will only disappoint the viewers. Furthermore, you should try not to ignore the use of tags because it helps search engines and users to understand the content of the video better.
4. Use the best thumbnails.
Finally, using the best thumbnails on the videos posted on YouTube enhances their visibility. For best results, always select enticing pictures, especially those that will stir the viewers’ interest and generate more clicks. Lastly, avoid using tricky images that will deceive the viewers for doing such will definitely drive them away.
Important Tips for SEO Content Strategy Creation
Creating an effective SEO content strategy is one of the most important tasks that digital marketers and site owners should learn to master. This is because failure to come up with such prevents their sites from getting good rankings and lesser revenues in the long run. Unfortunately, not all digital marketers are aware of this fact. Thus, most of them are having a hard time in improving their rankings and improving their site’s credibility. So, if you are currently faced with this unpleasant situation, start creating a good SEO content strategy using the tips below.
1. Identify your site’s topic area.
One of the first things that you should do to be able to create an effective SEO content strategy is to identify the topic area of your website. This is because doing so will enable you to narrow down the topics that you should focus on. Upon doing this, you can devote all your attention to the creation of content to promote the products or services that your site is offering. Since you already determine your site’s boundaries, you can easily put all your effort into doing what’s needed as well as avoid doing those that will not impact your site’s SEO performance.
2. Identify your site’s audience
Aside from knowing the topic area where your site operates you also need to determine its target audience. By doing this, you will easily determine the things that your audience is interested. Upon knowing their interests, it will be convenient for you to adjust the SEO practices that must be implemented to be able to connect with the audience. Furthermore, knowing the target audience is very helpful in producing content that will easily meet your potential clients’ expectations.
3. Create your content
Finally, creating a good SEO content strategy can be accomplished conveniently by creating original content. This is because creating content on your own enables you to get more acquainted with the information published on your site. Aside from that, you will be able to easily adjust the focus of your SEO strategy in case your content has gradually changed its focus.
1. Identify your site’s topic area.
One of the first things that you should do to be able to create an effective SEO content strategy is to identify the topic area of your website. This is because doing so will enable you to narrow down the topics that you should focus on. Upon doing this, you can devote all your attention to the creation of content to promote the products or services that your site is offering. Since you already determine your site’s boundaries, you can easily put all your effort into doing what’s needed as well as avoid doing those that will not impact your site’s SEO performance.
2. Identify your site’s audience
Aside from knowing the topic area where your site operates you also need to determine its target audience. By doing this, you will easily determine the things that your audience is interested. Upon knowing their interests, it will be convenient for you to adjust the SEO practices that must be implemented to be able to connect with the audience. Furthermore, knowing the target audience is very helpful in producing content that will easily meet your potential clients’ expectations.
3. Create your content
Finally, creating a good SEO content strategy can be accomplished conveniently by creating original content. This is because creating content on your own enables you to get more acquainted with the information published on your site. Aside from that, you will be able to easily adjust the focus of your SEO strategy in case your content has gradually changed its focus.
Top Tips for Creating the Best Meta Descriptions
Meta descriptions have always been considered by digital marketers, site owners and SEO experts as a significant optimisation point. Unfortunately, many newcomers in the industry don’t fully realise this. As a result, most of them would always miss the opportunity of using the creation of best meta descriptions to their advantage. So, to help them get the best results, this article enumerates some of the essential points about meta descriptions, and these are the following.
Definition of Meta Description
A meta description is a type of meta tag that used for optimisation. It is intended to provide a clear narrative that explains what the page is all about. This is displayed in the SERPs and found underneath the page title.
Why are meta descriptions important?
Majority of SEO experts agree that a meta description is a very important element of optimization. This is because it describes what the page is all about, what it offers and a bird’s eye view of what the audience should expect to discover when they click the page. Also, a meta description is quite effective in capturing the attention of potential clients, drive traffic to the site, clicks, possible conversions and potential revenue.
Definition of Meta Description
A meta description is a type of meta tag that used for optimisation. It is intended to provide a clear narrative that explains what the page is all about. This is displayed in the SERPs and found underneath the page title.
Why are meta descriptions important?
Majority of SEO experts agree that a meta description is a very important element of optimization. This is because it describes what the page is all about, what it offers and a bird’s eye view of what the audience should expect to discover when they click the page. Also, a meta description is quite effective in capturing the attention of potential clients, drive traffic to the site, clicks, possible conversions and potential revenue.
Tips for creating the best meta descriptions
Given the established value of meta descriptions, it is quite correct for digital marketers to come up with the best ones. To do this, they can conveniently consider the following techniques.
1. Be conscious of the meta description’s length.
To create a good meta description, digital marketers should be conscious of its length. Based on the commonly-used practice, a good meta description should have a length of 160 to 165 characters. This is because such length allows the entire description to appear on SERPs. Since this is completely displayed, viewers can conveniently read what the description is trying to point out. Thus, they will most likely click on the page and possibly earn clicks.
2. Make sure that the meta description is informative.
Since meta descriptions serve as one of the site’s way of showcasing what they are trying to offer, it is important that these are created in a very informative manner. For best results, it is best for digital marketers to paint a clear image of what the page is all about and eventually encourage viewers to click on this. In most cases, it is recommended that a meta description should at least present the significant features of a product or service it promotes or offer.
3. Use the best and effective call to action.
Finally, using the best and effective call to action is important in creating a good meta description. This is because the call to action greatly encourages potential clients to finalise his or her decision to click the page. Since the call to action serves as the last attempt to lure an audience to click the page, it is best to use the most convincing phrase.
Given the established value of meta descriptions, it is quite correct for digital marketers to come up with the best ones. To do this, they can conveniently consider the following techniques.
1. Be conscious of the meta description’s length.
To create a good meta description, digital marketers should be conscious of its length. Based on the commonly-used practice, a good meta description should have a length of 160 to 165 characters. This is because such length allows the entire description to appear on SERPs. Since this is completely displayed, viewers can conveniently read what the description is trying to point out. Thus, they will most likely click on the page and possibly earn clicks.
2. Make sure that the meta description is informative.
Since meta descriptions serve as one of the site’s way of showcasing what they are trying to offer, it is important that these are created in a very informative manner. For best results, it is best for digital marketers to paint a clear image of what the page is all about and eventually encourage viewers to click on this. In most cases, it is recommended that a meta description should at least present the significant features of a product or service it promotes or offer.
3. Use the best and effective call to action.
Finally, using the best and effective call to action is important in creating a good meta description. This is because the call to action greatly encourages potential clients to finalise his or her decision to click the page. Since the call to action serves as the last attempt to lure an audience to click the page, it is best to use the most convincing phrase.
Pages that Badly Need a Meta Description
Majority of SEO practitioners, digital marketers and site owners are aware that the creation of the best meta descriptions is an important task that must be accomplished to boost page rankings. Unfortunately, many of those who are involved in site pages optimisation know these. Thus, most of them failed to obtain the best results of doing such. So, if you are currently faced with the same problem, it is best that you conduct extensive research. You can also start making sure that the following pages in your site have meta descriptions.
1. Homepage
The homepage is one of the most important pages must have a meta description. This is because the page is among the first that many website users and potential clients are checking. So, placing the best, informative and convincing meta description on this increases the chances of getting more clients or boosting the site’s audience.
For better results, it is best for you to come up with a good meta description that explains the primary purpose of the site by mentioning the benefits that an audience would get when clicking the page. Also, it is important for you to use an effective call-to-action phrase to convince possible clients to visit an explore the page.
1. Homepage
The homepage is one of the most important pages must have a meta description. This is because the page is among the first that many website users and potential clients are checking. So, placing the best, informative and convincing meta description on this increases the chances of getting more clients or boosting the site’s audience.
For better results, it is best for you to come up with a good meta description that explains the primary purpose of the site by mentioning the benefits that an audience would get when clicking the page. Also, it is important for you to use an effective call-to-action phrase to convince possible clients to visit an explore the page.
2. Content that gains visibility in Google
Aside from the homepage, it is also essential for you to make sure that the pages with content that are starting to become more visible and are gaining momentum in Google have a meta description. By doing this, such pages will gain better popularity in Google since having the best meta description will surely entice more users to click on the page and possibly share the content provided. Thus, as the content of the page gets more popular it will earn more clicks and better rankings.
3. Product and Category Pages
Finally, you should make sure that all the product and category pages on your site have appropriate meta descriptions. This is because doing so can effectively increase the chances of boosting the said products sales since the meta descriptions placed will guide the audience and potential buyers to conveniently determine what the offered products are all about. Since they become well-informed, they will most likely go on with their purchases.
Aside from the homepage, it is also essential for you to make sure that the pages with content that are starting to become more visible and are gaining momentum in Google have a meta description. By doing this, such pages will gain better popularity in Google since having the best meta description will surely entice more users to click on the page and possibly share the content provided. Thus, as the content of the page gets more popular it will earn more clicks and better rankings.
3. Product and Category Pages
Finally, you should make sure that all the product and category pages on your site have appropriate meta descriptions. This is because doing so can effectively increase the chances of boosting the said products sales since the meta descriptions placed will guide the audience and potential buyers to conveniently determine what the offered products are all about. Since they become well-informed, they will most likely go on with their purchases.
Common Niche SEO Advantages
Engaging in Niche SEO is regarded by a lot of digital marketers, site owners and practitioners as an effective strategy for promoting a range of products or services. Unfortunately, not all SEO practitioners are aware of this. As a result, most of them have failed to obtain the benefits that doing niche SEO provides. So, if you are currently searching for the best SEO strategy to use to promote your site, product or services, try to consider engaging in niche SEO and achieve the following advantages.
1. Opportunity to gain specialised experiences and expertise
One of the typical advantages that engaging in niche SEO provides is the opportunity for you to go through specialised experiences that will eventually allow you to the niche very well. By doing the needed procedures to boost the SEO aspects of the chosen niche, you become more familiar with the prevailing conditions and continuous exposure to these will eventually turn you into an expert in the field.
Aside from that, your expertise and familiarity of the industry can also be used to impress more clients particularly those who prefer with well-informed partners.
2. Convenient working relationship with copywriters
Engaging in niche SEO also allows you to have a more convenient working relationship with copywriters. This is because having someone who is an expert in a specific niche will enable them to create web and sales copies more conveniently. Also, being able to come up with content which is a product of the entire team’s expertise will most likely encourage the audience to notice what a site is trying to promote.
3. Lesser competition
Finally, focusing your efforts and attention on niche SEO can help you minimize the number of competitors that come your way. This is because focusing on a specific niche enables you to compete with other SEO practitioners who are operating on the same field that you are in. Thus, you know your rivals, and you have all the opportunities to establish a lead over them by using the best SEO practices.
1. Opportunity to gain specialised experiences and expertise
One of the typical advantages that engaging in niche SEO provides is the opportunity for you to go through specialised experiences that will eventually allow you to the niche very well. By doing the needed procedures to boost the SEO aspects of the chosen niche, you become more familiar with the prevailing conditions and continuous exposure to these will eventually turn you into an expert in the field.
Aside from that, your expertise and familiarity of the industry can also be used to impress more clients particularly those who prefer with well-informed partners.
2. Convenient working relationship with copywriters
Engaging in niche SEO also allows you to have a more convenient working relationship with copywriters. This is because having someone who is an expert in a specific niche will enable them to create web and sales copies more conveniently. Also, being able to come up with content which is a product of the entire team’s expertise will most likely encourage the audience to notice what a site is trying to promote.
3. Lesser competition
Finally, focusing your efforts and attention on niche SEO can help you minimize the number of competitors that come your way. This is because focusing on a specific niche enables you to compete with other SEO practitioners who are operating on the same field that you are in. Thus, you know your rivals, and you have all the opportunities to establish a lead over them by using the best SEO practices.
Top Tips in Auditing and Improving Page Titles
Many digital marketers, website owners and SEO professionals agree that page titles are among the most important elements of SEO. This is because such titles are among the most accessible to the audience and potential customers. However, not all who are involved in SEO are aware of this, and due to their lack of proper knowledge, many of them failed to obtain the positive effects of having the best page titles on their sites. So, to help them this article provides the top tips for auditing and improving the page titles they use, and these are the following.
1. Select the best page titles
The best way to earn the best results from using page titles is to use those that are considered the best. This simply means that you should select a title that best describes the page. Doing this is very important since page titles serve as the first words or phrases that capture the attention of the audiences. Upon accomplishing this, the audience will most likely click on the page and possibly avail the product or services offered on it.
Also, it is important for digital marketers to select the best page titles because doing such will eventually boost their pages’ credibility. As their credibility gets better, such pages will surely be clicked first by the audience and this increases the chances of improving the sites’ revenues.
2. Take note of the page title’s length.
The length or number of characters used is also an important concern that digital marketers should be aware of when making page titles. This is because Google and other search engines provide better treatment to pages with page titles that are not too long and not too short. Due to this, it best to use page titles with lengths that are not more than 70 characters. Doing such will not only make the pages of websites rank well but also increase the chances of getting clicked by the audience.
3. Prioritize page title optimisation on the site’s content
Finally, prioritising the optimisation of page titles that are designated to pages with relevant content is a good way to boost a site’s performance. This is because doing so allows the audience to discover the content that they might be interested in since they are attracted to those with good page titles. Thus, many users will discover that the site better content through optimised page titles.
1. Select the best page titles
The best way to earn the best results from using page titles is to use those that are considered the best. This simply means that you should select a title that best describes the page. Doing this is very important since page titles serve as the first words or phrases that capture the attention of the audiences. Upon accomplishing this, the audience will most likely click on the page and possibly avail the product or services offered on it.
Also, it is important for digital marketers to select the best page titles because doing such will eventually boost their pages’ credibility. As their credibility gets better, such pages will surely be clicked first by the audience and this increases the chances of improving the sites’ revenues.
2. Take note of the page title’s length.
The length or number of characters used is also an important concern that digital marketers should be aware of when making page titles. This is because Google and other search engines provide better treatment to pages with page titles that are not too long and not too short. Due to this, it best to use page titles with lengths that are not more than 70 characters. Doing such will not only make the pages of websites rank well but also increase the chances of getting clicked by the audience.
3. Prioritize page title optimisation on the site’s content
Finally, prioritising the optimisation of page titles that are designated to pages with relevant content is a good way to boost a site’s performance. This is because doing so allows the audience to discover the content that they might be interested in since they are attracted to those with good page titles. Thus, many users will discover that the site better content through optimised page titles.
Top Link Building Myths
Link building is regarded by a lot of experts, digital marketers and site owners as an important element of SEO. Unfortunately, the number of myths that are associated with link building has significantly increased over the years, and this has caused a lot of inconvenience to those that are engaged in this task. So, if you are currently planning to engage in link building to achieve the best results, take note of the famous myths particularly the following for they might hold back your campaign.
1. Google Considers Backlinks as Top Ranking Factor
The series of statements claiming that backlinks are considered by Google as the top factor for rankings is probably among the oldest link building myths. Since this was a popular myth, Google did its best to debunk this. Google’s John Mueller provided clarification, and he hinted that the company is considering a lot of factors as well as various algorithms in creating rankings. Thus, those who were able to read Mueller’s statement have known that the statement was a myth.
2. Google’s Penguin is a Penalty
Another popular myth that many link builders tend to believe is the notion that the Google Penguin is a penalty. Due to such belief, a lot of link builders decided not to go on with the campaigns that they are planning to implement. Given the popularity of such myth, many SEO experts exerted efforts to educate those that lack the appropriate knowledge by clearing out that the Penguin is not a penalty, but an algorithm implemented to improve the quality of content used by websites.
3. Guest Posting has Negative Effects on Link Building.
Finally, many website owners don’t allow guest posting since a popular link building myth claims that allowing such can cause negative effects for websites. As a result, many experts have been doing their best to debunk the famous belief. A lot of experts has also explained that guest posting provides more positive effects to a website since it boosts the visibility of the brand, content or products promoted.
1. Google Considers Backlinks as Top Ranking Factor
The series of statements claiming that backlinks are considered by Google as the top factor for rankings is probably among the oldest link building myths. Since this was a popular myth, Google did its best to debunk this. Google’s John Mueller provided clarification, and he hinted that the company is considering a lot of factors as well as various algorithms in creating rankings. Thus, those who were able to read Mueller’s statement have known that the statement was a myth.
2. Google’s Penguin is a Penalty
Another popular myth that many link builders tend to believe is the notion that the Google Penguin is a penalty. Due to such belief, a lot of link builders decided not to go on with the campaigns that they are planning to implement. Given the popularity of such myth, many SEO experts exerted efforts to educate those that lack the appropriate knowledge by clearing out that the Penguin is not a penalty, but an algorithm implemented to improve the quality of content used by websites.
3. Guest Posting has Negative Effects on Link Building.
Finally, many website owners don’t allow guest posting since a popular link building myth claims that allowing such can cause negative effects for websites. As a result, many experts have been doing their best to debunk the famous belief. A lot of experts has also explained that guest posting provides more positive effects to a website since it boosts the visibility of the brand, content or products promoted.
Top SEO Competitive Analysis Tools
Conducting a regular SEO competitive analysis is an important task that SEO practitioners, digital marketers and site owners should not take for granted. This is because doing such allows them to determine the latest practices that their competitors are doing, determine their current Google rank as well as know the amount of traffic that they are getting.
Unfortunately, many of them are not aware of such benefits, and their lack of appropriate knowledge prevented them from getting the benefits that regular SEO competitive analysis provides. Given the said premise, it is highly recommended that you conduct the process using any of the tools provided below.
Unfortunately, many of them are not aware of such benefits, and their lack of appropriate knowledge prevented them from getting the benefits that regular SEO competitive analysis provides. Given the said premise, it is highly recommended that you conduct the process using any of the tools provided below.
1. Searchmetrics
The Searchmetrics is a tool that was founded by Marcus Tober in 2005. The tool was primarily designed for competitive analysis. However, Searchmetrics has shifted more of its focus on the enterprise market after a few years. Also, as the influence of content marketing continued to grow, the tool eventually focused most of its attention on content marketing performance instead of focusing on SEO.
But despite these developments, using the Searchmetrics Suite can still help you learn things such as your site’s search position, how does a domain ranks in Google along with the information about the kind of keywords that it is ranking for.
2. SpyFu
SpyFu is a popular and useful competitive analysis tool that has been around for a few years now. It is designed to provide competitive landscape data for SEO. This tool is quite helpful in case you wish to identify some of your aggressive competitors. Also, it can provide a list of names of the competitors of the domain that you are trying to analyse.
3. SERPstat
Unlike the first tools provided earlier, SERPstat is a new player in the market. It comes with some of the features that many top SEO software tools provide. It offers a main dashboard that provides a lot of useful data such as those that allow you to have a clear overview of the pages that are highly visible. It is also designed to help you save time and avoid the stressful procedure of exporting data about organic rankings as well as creating pivot tables in MS Excel.
The Searchmetrics is a tool that was founded by Marcus Tober in 2005. The tool was primarily designed for competitive analysis. However, Searchmetrics has shifted more of its focus on the enterprise market after a few years. Also, as the influence of content marketing continued to grow, the tool eventually focused most of its attention on content marketing performance instead of focusing on SEO.
But despite these developments, using the Searchmetrics Suite can still help you learn things such as your site’s search position, how does a domain ranks in Google along with the information about the kind of keywords that it is ranking for.
2. SpyFu
SpyFu is a popular and useful competitive analysis tool that has been around for a few years now. It is designed to provide competitive landscape data for SEO. This tool is quite helpful in case you wish to identify some of your aggressive competitors. Also, it can provide a list of names of the competitors of the domain that you are trying to analyse.
3. SERPstat
Unlike the first tools provided earlier, SERPstat is a new player in the market. It comes with some of the features that many top SEO software tools provide. It offers a main dashboard that provides a lot of useful data such as those that allow you to have a clear overview of the pages that are highly visible. It is also designed to help you save time and avoid the stressful procedure of exporting data about organic rankings as well as creating pivot tables in MS Excel.
Things to Look for in SEO Reporting Tools
Having the best set of SEO reporting tools is a good investment that SEO practitioners, digital marketers and site owners should invest in. This is because having such is a proven way to boost their websites traffic and revenues since the said tools will help them come up with a great SEO strategy. So, if you are currently in the process of launching a website or starting an SEO campaign, select and purchase the best reporting tools by considering the things that you should look for in such, especially the following.
1. Accuracy
One of the most important aspects that you should consider when searching, selecting and purchasing SEO reporting tools is the level of accuracy that they provide. Many SEO experts agree with this since having the tools that provide accurate data allows a site owner to come up with the best strategies to use to boost his or her website’s performance.
Also, having the set of tools that provide the most accurate data is very helpful in making sound decisions that will stir the site’s focus to the right decision. Finally, the accurate information provided by the said tools enables the user to determine the procedures that must be adopted to cope with or dominate the existing competitors.
1. Accuracy
One of the most important aspects that you should consider when searching, selecting and purchasing SEO reporting tools is the level of accuracy that they provide. Many SEO experts agree with this since having the tools that provide accurate data allows a site owner to come up with the best strategies to use to boost his or her website’s performance.
Also, having the set of tools that provide the most accurate data is very helpful in making sound decisions that will stir the site’s focus to the right decision. Finally, the accurate information provided by the said tools enables the user to determine the procedures that must be adopted to cope with or dominate the existing competitors.
2. Third-Party Tools Integration
Aside from providing accurate data, it is also important that the SEO reporting tools that you are going to use can conveniently integrate with third-party tools particularly with Majestic, Google My Business and Google Analytics. This is because having such allows you to maximise the use of the tools in steering your campaign in the right direction.
3. Availability of Dominant Features
When selecting the SEO reporting tools to use, make sure to examine their dominant features. For better results, go for the tools that come with features such as position tracking, analytics, backlink monitoring and competitor data. Also, it is better to go for tools that offer social media and email marketing reports along with call tracking and paid ads monitoring.
Aside from providing accurate data, it is also important that the SEO reporting tools that you are going to use can conveniently integrate with third-party tools particularly with Majestic, Google My Business and Google Analytics. This is because having such allows you to maximise the use of the tools in steering your campaign in the right direction.
3. Availability of Dominant Features
When selecting the SEO reporting tools to use, make sure to examine their dominant features. For better results, go for the tools that come with features such as position tracking, analytics, backlink monitoring and competitor data. Also, it is better to go for tools that offer social media and email marketing reports along with call tracking and paid ads monitoring.
Useful Search Engines Aside from Google
Google is regarded as a top search engine choice by the majority of SEO practitioners, digital marketers and site owners. This is because Google according to them are more convenient to use, comes with a long list of user-friendly features and readily available.
Unfortunately, many who engage in digital marketing and SEO are not aware that there are other search engines aside from Google and they can use these in boosting their sites’ performance. Due to the lack of appropriate knowledge, many of them missed the chance of getting the benefits of using those search engines. So, if you are currently on the process of launching your digital marketing campaign, try to explore and try using the search engines provided below.
1. Twitter
Twitter is previously regarded as a popular social media platform. But as the years go by, Twitter evolved, and such evolution led to its transformation into a real-time search engine. It simply means that Twitter can now be regarded as a good search engine to look for real-time information about events, products and services.
2. Bing
Bing is among Google’s top competitor despite the relatively wider margin that the latter has over the former in the US. Many users particularly the newcomers usually prefer Bing over Google since it comes with a rewards program that enables a user to accumulate points by using Bing for searching. The points earned by the users are redeemable at the Microsoft and Windows stores.
Also, a lot of experts proved that the Bing image search feature performs flawlessly when used on all browsers. Many experts also agree that this is better compared to the Google image search for the feature was only optimised for used in Chrome.
3. Internet Archive
Internet Archive is also a good search engine that digital marketers and site owners can use. This is because it is configured as a vast library that users can utilise to search for almost everything. Also, its Wayback Machine is a great resource for users who are fond of researching about old websites.
Unfortunately, many who engage in digital marketing and SEO are not aware that there are other search engines aside from Google and they can use these in boosting their sites’ performance. Due to the lack of appropriate knowledge, many of them missed the chance of getting the benefits of using those search engines. So, if you are currently on the process of launching your digital marketing campaign, try to explore and try using the search engines provided below.
1. Twitter
Twitter is previously regarded as a popular social media platform. But as the years go by, Twitter evolved, and such evolution led to its transformation into a real-time search engine. It simply means that Twitter can now be regarded as a good search engine to look for real-time information about events, products and services.
2. Bing
Bing is among Google’s top competitor despite the relatively wider margin that the latter has over the former in the US. Many users particularly the newcomers usually prefer Bing over Google since it comes with a rewards program that enables a user to accumulate points by using Bing for searching. The points earned by the users are redeemable at the Microsoft and Windows stores.
Also, a lot of experts proved that the Bing image search feature performs flawlessly when used on all browsers. Many experts also agree that this is better compared to the Google image search for the feature was only optimised for used in Chrome.
3. Internet Archive
Internet Archive is also a good search engine that digital marketers and site owners can use. This is because it is configured as a vast library that users can utilise to search for almost everything. Also, its Wayback Machine is a great resource for users who are fond of researching about old websites.
Important SEO Extensions and Plugins
Having a good set of extensions and plugins to use for SEO purposes is something that every SEO practitioner and digital marketer should make sure to have. This is because having such increases the chances of boosting their sites’ rankings and eventually enjoy the revenues earned.
Unfortunately, not all of those who are engaged in SEO is aware of this. Due to the lack of appropriate knowledge, they failed to achieve the best results. So, to prevent this from happening, you must learn the important and very helpful SEO extensions and plugins such as the following.
1. Ghost Proxy Control
The Ghost Proxy Control is among the top SEO extensions that you should consider using. This is because it is very helpful for local SEO since it can be used checking SERP results originating from different locations as well as allow you to view the relevant data obtained side by side and at the same time. Thus, you can easily look at them and do some comparisons when needed. The good thing about this extension is that it comes as a pre-loaded extension for the Ghost browser and most of its features are free.
Unfortunately, not all of those who are engaged in SEO is aware of this. Due to the lack of appropriate knowledge, they failed to achieve the best results. So, to prevent this from happening, you must learn the important and very helpful SEO extensions and plugins such as the following.
1. Ghost Proxy Control
The Ghost Proxy Control is among the top SEO extensions that you should consider using. This is because it is very helpful for local SEO since it can be used checking SERP results originating from different locations as well as allow you to view the relevant data obtained side by side and at the same time. Thus, you can easily look at them and do some comparisons when needed. The good thing about this extension is that it comes as a pre-loaded extension for the Ghost browser and most of its features are free.
2. Tag Assistant
Many SEO professionals are using the Tag Assistant. This is because it is proven as a very useful tool especially to those who are using the Google Tag Manager. The tool was designed to help users in identifying duplicate as well as empty tags. Also, this extension can provide reports about issues on analytic codes.
3. SEO Quake
SEO Quake is among the oldest extensions and plugins that the majority of SEO professionals are using. The extension is designed to provide its users with access to a range of data that they want. It is also capable of providing essential webpage information such as the list of backlinks data, cache dates, along with the indexing information in just a single click. Users can also obtain access to information like the internal and external backlinks data and keyword density.
The SEO Quake, however, is not intended to serve as a replacement for the popular site audit and analysis tools. Instead, it is regarded as a tool to quickly view the page’s information.
Many SEO professionals are using the Tag Assistant. This is because it is proven as a very useful tool especially to those who are using the Google Tag Manager. The tool was designed to help users in identifying duplicate as well as empty tags. Also, this extension can provide reports about issues on analytic codes.
3. SEO Quake
SEO Quake is among the oldest extensions and plugins that the majority of SEO professionals are using. The extension is designed to provide its users with access to a range of data that they want. It is also capable of providing essential webpage information such as the list of backlinks data, cache dates, along with the indexing information in just a single click. Users can also obtain access to information like the internal and external backlinks data and keyword density.
The SEO Quake, however, is not intended to serve as a replacement for the popular site audit and analysis tools. Instead, it is regarded as a tool to quickly view the page’s information.
Important SEO Areas Worth Mastering
Engaging in SEO is a profitable endeavour especially for most digital marketers. However, obtaining the amount of success that many SEO experts have achieved is not that easy. This is because becoming an expert and successful SEO practitioner does not happen overnight. In fact, it involves sacrifices along with long and tedious procedures. So, if you are aiming to be successful in the field of SEO you should be aware of the above-mentioned facts. Also, you can start creating your upcoming success story by knowing and understanding some of the important areas of SEO that must be mastered particularly the following.
1. Keyword or audience research
One of the essential SEO aspects that you should master is the keyword or audience research. This because the research is very helpful in identifying the type of content as well as the product or services that your website will be providing. As soon as the research is done, and you were able to select a good keyword or audience, you can then start building your site’s content the way you wanted it to be.
2. Competitor Research
The SEO industry is not as orderly as newcomers expect it to be. In fact, the level of competition very high. So, to prevent your competitors from taking advantage of your weaknesses, you must first learn how to conduct the competitor research. This can be done manually or with the help on tools available online. During the research, take note of your competitors’ shortcomings and use the information obtained to outsell or outshine them.
3. Web Analytics
The web analytics is also among the essential areas that you should master if you wish to become successful in this industry. This is because mastering this will help you conveniently determine if your current SEO strategy is working or not.
4. Link Building
Link building is an essential aspect of SEO that upcoming practitioners should master. Many SEO experts agree on this statement since knowing how link building works to your advantage will bring your site to the limelight. Also mastering the link building procedure will attract more companies to link with you and your content.
One of the essential SEO aspects that you should master is the keyword or audience research. This because the research is very helpful in identifying the type of content as well as the product or services that your website will be providing. As soon as the research is done, and you were able to select a good keyword or audience, you can then start building your site’s content the way you wanted it to be.
2. Competitor Research
The SEO industry is not as orderly as newcomers expect it to be. In fact, the level of competition very high. So, to prevent your competitors from taking advantage of your weaknesses, you must first learn how to conduct the competitor research. This can be done manually or with the help on tools available online. During the research, take note of your competitors’ shortcomings and use the information obtained to outsell or outshine them.
3. Web Analytics
The web analytics is also among the essential areas that you should master if you wish to become successful in this industry. This is because mastering this will help you conveniently determine if your current SEO strategy is working or not.
4. Link Building
Link building is an essential aspect of SEO that upcoming practitioners should master. Many SEO experts agree on this statement since knowing how link building works to your advantage will bring your site to the limelight. Also mastering the link building procedure will attract more companies to link with you and your content.
Essential Habits that SEO Practitioners Should Adopt
Many SEO experts have their own set of habits that enable them to obtain the best results. Unfortunately, most of the newcomers in the field have failed to develop their working habits that are geared towards reaping the rewards of the strategies they implement on the sites that they handle. Thus, most of them end up quitting their careers.
So, if you are currently planning on embarking a journey to become a successful digital marketer or SEO practitioner, it is best for you to gradually develop an effective set of habits that will guide you in your work. To do this, try to consider any of the habits provided below.
1. Conducting more in-depth research
One of the important habits that you should try to adapt to become successful in the field of SEO is the desire to conduct more in-depth research. Many experts consider this as a very important trait since it is very helpful in boosting your knowledge about everything.
Also, conducting in-depth research will help you cope up with the trends that are happening on the field. Furthermore, in-depth research allows you to come up with reliable and very informative content that will eventually boost your site’s appeal to the audience.
2. Continue to learn more
Having the desire to learn more is something that you should also adapt to succeed in the SEO industry. This is because the landscape of the field is ever-changing to the point that the most important SEO concepts or methods of the present might not be that significant in the future. Aside from that, learning more will expand your views on things, and this will greatly improve the quality of your content in the long run.
3. Always engage your audience
Finally, make sure to adopt the habit of continuously engaging your audience. This is because doing so is very helpful in making them feel that they are important. Not only that, engaging your audience is a proven way to boost the number of positive results that your SEO strategies are trying to achieve.
So, if you are currently planning on embarking a journey to become a successful digital marketer or SEO practitioner, it is best for you to gradually develop an effective set of habits that will guide you in your work. To do this, try to consider any of the habits provided below.
1. Conducting more in-depth research
One of the important habits that you should try to adapt to become successful in the field of SEO is the desire to conduct more in-depth research. Many experts consider this as a very important trait since it is very helpful in boosting your knowledge about everything.
Also, conducting in-depth research will help you cope up with the trends that are happening on the field. Furthermore, in-depth research allows you to come up with reliable and very informative content that will eventually boost your site’s appeal to the audience.
2. Continue to learn more
Having the desire to learn more is something that you should also adapt to succeed in the SEO industry. This is because the landscape of the field is ever-changing to the point that the most important SEO concepts or methods of the present might not be that significant in the future. Aside from that, learning more will expand your views on things, and this will greatly improve the quality of your content in the long run.
3. Always engage your audience
Finally, make sure to adopt the habit of continuously engaging your audience. This is because doing so is very helpful in making them feel that they are important. Not only that, engaging your audience is a proven way to boost the number of positive results that your SEO strategies are trying to achieve.